First of all, you should probably understand what re-marketing is. It is the annoying way that ads follow you around after you have been to the site. I often have clients say, yeah, that is annoying, and then, how can we do it.
I’m here to tell you that it works pretty well. There are many levels of involvement including dynamic remarketing that can actually show different pictures based on specific pages on your site that someone has visited. Much of this is based on traffic volume, so you need solid traffic to do specific remarketing. However, in many cases smaller businesses can do general remarketing to visitors to their web site as a whole, and often it proves to be helpful.
Have you ever been researching a business or product and then forgotten where you saw it? Well, remarketing helps you continue to show up and follow your visitors around a little bit when they go to other sites. Maybe they weren’t ready to buy just yet, but are down the road.
This concept has been out for quite a while, but I’m finding more and more small businesses that are getting involved and I’m also seeing it work. It is as simple as setting up a new PPC campaign and you can use any budget you’d like. If you have enough traffic, you can get going pretty quickly. The biggest stumbling block I have run in to for small business is getting the ad creative together. If you don’t have that availability in house, I can point you somewhere that can help you.
It is worth giving it a shot. Read more about the details of remarketing here.
For help setting up remarketing or any type of pay per click campaign, give us a call at 732 462 6019.