Our latest installment of You Can Be Found Anywhere finds us at Grand Teton National Park. We see a great display of a mother moose keeping an eye on her baby. As I saw this I thought of how important it is to keep an eye on your SEO. Sadly, I tend to run into small business owners all of the time that have been paying for SEO but have no idea what the company is doing for them or if it is even working. They are doing ok as a business so they just assume they don’t want to mess with anything. Or sometimes they aren’t doing ok as a business but just haven’t asked questions. Your SEO company should be checking in with you regularly with updates explaining what they have been doing for you and why, as well as what the work has done to help you. It is imperative for you to keep an eye on your SEO program the way this mother keeps an eye on her baby.
Invest in the Right SEO
SEO can be a great tool for your business success when done properly. Unfortunately, many fall into one of the categories below.
- Don’t know SEO at all but charge you for it
- Use antiquated tactics because they aren’t up to date on the industry
- Get you in trouble trying to cheat and break the rules
When you start an SEO plan, be sure to outline what ways you will measure success and how that will be reported back to you. Then make sure they follow up with real reports and actually work for you. I have seen so many generic, canned reports over the years that mean absolutely nothing to the client because a company figures they can get away with it. SEO is a slow build so you don’t have to oversee it every minute of every day, but it makes sense to have at least a monthly update on work and progress. You want to see signs that your investment is working and not just guess.
Keep an eye on your SEO. If you want to make sure your plan is in the right hands, reach out to You Can Be Found. We have been doing search right for over 15 years. Not only can you be found, but you also won’t have trouble finding us when you need us.
Hey, this is Jeremy Skillings from You Can Be Found with another, You Can Be Found Anywhere. This time we’re coming from Grand Teton National Park near Jackson Hole, Wyoming. If you haven’t been paying attention to what your SEO is doing for you, you might want to keep an eye on them. I run into companies all the time that have been paying for SEO and nothing is really being done. Make sure you have an SEO that works on your project and reports back to you progress, and what’s going on. If you want help with that, give us a call at You Can Be Found. Thanks so much, and have a great day.