Just wanted to update people with some news in the industry. The biggest news this week has been the Mobilegeddon results a week after the roll out was supposed to kick off. The other news this week was that starting in May Twitter is granting Google access to their live feed. We don’t know exactly what this is going to lead to, but you will most likely start to see Twitter showing up in your Google search results more now and likely become a more specific factor in ranking calculations. Let’s just address each issue at a high level quickly.
It seems that most people in the US didn’t see much from Mobilegeddon for a few days, and then after that, still not a huge explosive news story like many thought it might be. Looking back, it makes sense. The adjustment was most likely pushing down sites that already weren’t ranking that well. If you were relying on SEO, you knew this was coming for months and made the plans and changes necessary to not be brought down by Mobilegeddon. It is likely the sites that were pushed down the most were not ranking highly and gettig a lot of SEO traffic anyway. Being penalized by being pushed down from page 3 to page 6 in the rankings is not going to necessarily ping your radar very much. The biggest obstacle is for companies that are newly interested in starting a good SEO plan and are not mobile friendly. This is just another expensive obstacle in the path before you can really get rolling, and since there wasn’t a lot of big news about sites suffering from it, it may not seem as much an issue to those that aren’t in the know. Just makes it a little harder to sell the importance when the general public views Mobilegeddon as overblown.
So Twitter and Google announced that Twitter would begin providing Google with their live data feed in May. I’m sure the first thing we will likely see is Twitter showing up in search results in some format. Perhaps only in social based searches or news based searches. It is also likely, as any data geek would, that Google will use some of the new data they have access to, to tweak the ranking algorithm. We all know social matters already, but if you have vague information and suddenly it becomes more specific, I’m sure the programmers are excited to tighten up aspects to the algorithm. We will know more as this rolls out, but keep your ears and eyes open to the Twoogle relationship.