I recently reached 10 years of being an accredited business with the Better Business Bureau. As with any industry, having a good reputation and being trustworthy is an important piece of success. I have earned my A+ rating by working together with my customers to push them toward their goals so that they can focus on their core business. With all of the scammy people in the world of SEO, it is important to have a real-world measure of your trustworthiness, and the BBB has been looked upon as a trust symbol for years and has even been linked and discussed in the SEO industry as being a direct ranking factor, as reputation has become a bigger part of the ranking algorithm. In a world where online reviews can be forced and faked, the BBB has stood as an independent third party that helps mediate between businesses and the consumer.
Quality Over Time in SEO and PPC
With my business starting in 2006, I immediately knew it was important to establish credibility in a confusing industry for the consumer. For 13 years I have worked with the BBB and earned my 10-year accreditation this year to go along with my A+ rating, which I have held since my time in business allowed it. In a time when there are so many scams and fake promises in the world of search, it is important that a longstanding and reputable company can stand out and offer guidance to small businesses, so they don’t waste their important marketing dollars with companies that don’t know what they are doing, or try to cheat the system, and then get your business in trouble.
If you know you want to get found in Google, but like many small businesses, you are worried about scammers and companies that will disappear or stop responding to you, give us a call, and we will but a realistic plan together to move you forward.