Empathy Marketing the Key to SEO and Google Ads Success

Carolyn Lyden gave a great keynote address at SMX Advanced 2021 this week about empathy marketing and it really hit home with me. It was a great way to put much of what I have been preaching into one succinct phrase. Empathy marketing is all about the user and making sure you are giving them [...]

Small Business UX Basics in 2021: Remember the Users

2021 is expected to be a year with new technology forcing us all to focus on the user more than ever. Google has always said UX is the top-ranking factor. I have always said that is pretty vague considering how many individual factors make up UX, but if you have been ignoring the user up [...]

Small Business Conversion and UX Basics

With small businesses, we have to be careful to use each dollar of our budget wisely.  This is why it is critically important not to make basic mistakes with your website that cost you money.  I regularly run into business owners who have invested in a new website but have mistakenly forgotten to address some [...]

Small Business & Local SEO: Content & Topic Proximity

Fresh off of a nice, but brief talk with the Eastern Monmouth Area Chamber of Commerce, where I really had to streamline a longer SEO talk into just the basics, it got me thinking about some very basic stuff small business owners can keep in mind to help with their SEO in 2020.  I am [...]

Time to Rewrite Your Page Titles? SEO Evolution

With each year and update, Google gets better and smarter at understanding searcher intent and providing the best answers to their queries.  Title tags have always been an important part of small business SEO.  They are sometimes approached formulaically, trying to get in that main keyword and maybe the key geographic target. But now with [...]

You Can Be Found Anywhere: West Point Unique Content

With all of the craziness of November, we never got out the You Can Be Found Anywhere last month.  Here it is from West Point, where I joined some friends to attend the Army football game and lots of other interesting and exciting fanfare and history.  Army provides a very unique experience if you ever [...]

Cheap Ways to Make Your WordPress Site Mobile Friendly

If your site isn't mobile friendly yet, you either haven't been paying attention, or you have been so busy that you haven't had a chance to address it. Google started rolling out mobile first indexing in 2018, and now your rankings are based on the mobile version of your site.  Even if you aren't worried [...]

HTTP/2 is Major Upgrade to Site Speed and Easy for Small Business

I am now back in New Jersey after spending my annual week in Seattle at the SMX Advanced conference, updating and working with the best minds in the industry to see what works and what does not, and what is safe and what is not. One of the major takeaways I had from the event [...]

Google’s Latest Update Dials Back Some Changes From Last Year?

Have you seen your site take a turn in traffic in recent weeks?  Was it a reversal of what happened last fall?  Google just had yet another major algorithm update on March 12. Rumors around the industry are that this update is a bit of a rollback from some of the big changes that were [...]

Crawl Budget and Indexing Matters More in 2019 for Small Businesses

In recent weeks, crawl budget and indexing questions and issues have come up more and more with prospects and clients.  Crawl budget and indexing issues were once more a big site issue, but now something smaller businesses need to be conscious of.  As we continue to grow good content for all of our sites, we [...]

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