First of all, as with many SEO messages, there is nuance here. It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them. It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]
In the ever-evolving landscape of digital marketing, one thing remains constant: change. As we look ahead, it's becoming increasingly evident that the realm of SEO is on the brink of a new era – one where the optimization efforts aren't just for search engines as we know them, but for the sophisticated AI-driven systems that [...]
In the fast-paced realm of SEO, staying ahead of the curve is essential. One strategy that has gained traction in recent years is content pruning. Contrary to popular belief, content pruning isn't just about the age of your content. It's about ensuring the usefulness and relevance of your digital assets. In this article, we'll delve [...]
In the competitive landscape of the online world, small businesses need every advantage they can get to thrive and succeed. Achieving high search engine rankings is a vital aspect of this success, as it directly impacts visibility, organic traffic, and overall business growth. But which specific SEO tactics truly move the needle and help small [...]
Small business owners are often bombarded with sales pitches promising instant SEO success and skyrocketing rankings. Many of us get emails or LinkedIn messages almost every day telling us how our site has promise but is doing everything wrong. They tell you they can fix everything and make you millions. However, it's crucial to approach [...]
In today's competitive digital landscape, search engine optimization (SEO) is crucial for the success of any small business. However, local and national businesses have distinct needs and requirements when it comes to SEO strategies. Local businesses target a specific geographic area, while national businesses have a broader audience. In this blog post, we will explore [...]
In the digital age, online reviews have become crucial for small businesses, influencing consumer decisions and shaping their online reputation. To help small business owners navigate the world of online reviews effectively, Moz conducted the Local Business Review Survey Report. In this blog post, we will summarize the key findings of the report and provide [...]
Many think SEO is all about ranking reports. In fact, I have seen many companies that use ranking reports as their primary performance indicator. This is a dangerous path, and in fact, though rankings are something to be aware of at a very specific level, they can be very misleading and cause some poor decisions. [...]
Google search has arguably changed more in the last 18 months than in the decade prior. It is something that keeps us search engine optimization pros on constant guard. Generally, the evolution of Google search has been to help improve the user experience and provide better results for searcher's queries. With the recent Google I/O [...]
For small businesses in an increasingly competitive digital marketplace, it is always great to find new and easy ways to help set you apart from your competitors. Here's a tip that can boost Google Business Profile performance for you. Coming off of great research done by the folks at Sterly Sky, we are learning that [...]
