What is Going on with Title Tags and Google?

There has been a lot of drama around the title tag this past week in the world of Google and SEO.  What does everything mean and how should you approach it in terms of y0ur SEO strategy? What is a Title Tag? Your title tag is a meta tag for any page of your website.  [...]

You Can Be Found Anywhere: White Mountains Wilderness & Search Marketing

I am back with another You Can Be Found Anywhere. This one is from a recent trip to the White Mountains. We were in the Maine portion of the beautiful White Mountains but found our way to some pretty remote spots of the wilderness. Always in search of waterfalls, natural water slides, and swimming holes, [...]

Be Wary of Google My Business (GMB) Only Approaches

I have seen a number of ads out there lately for services that say that you only need to work on your GMB (Google My Business) listing for success in local search. I'm here to offer a bit of a warning that, as often is the case, these quick gimmick plans don't tell you all [...]

Small Biz SEO Wins with Specific Content Targeting

One of the key aspects of helping small businesses succeed with SEO is knowing where to focus your resources. There are literally hundreds of ranking factors to worry about. Each having different weights for different types of searches and industries.  Typically the small business owner doesn't have the time or budget to have every "i" [...]

How Long Does My Small Business Content Have to Be For SEO?

This is an update of a prior post that mostly holds true today in 2021. Clients ask me all the time how long their content needs to be.  More than ever with broad core algorithm updates in June and July of this year (2021), the ranking factors and needs to rank are becoming more nuanced [...]

Ringing Rocks Park – You Can Be Found Anywhere

A few weeks back I had the opportunity to sneak out to Pennsylvania to cross a park off my list that I had heard about for years.  It was also nice that it included a great waterfall too. People climb up through the woods here with a hammer to hear the unique sounds of the [...]

Risk Free & Algorithm Proof SEO for Small Business

This post was updated in June 2021. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others.  In all cases, the meat and potatoes fundamentals of SEO haven't changed much in the 15+ years I have been in [...]

How to Address and Correct Big Drops in SEO Traffic

This is an update of a post from 2019 that still rings true. Updated a bit for some changes since then. As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me trying to figure out why [...]

Keyword Evolution for Small Business: From Density, to BERT and MUM

If you want to save some time and get right to the point, make sure you are writing quality, unique content that helps your users get what they are looking for. This concept comes up so often in my blog posts and talks with clients. It seems overly simplified, but if you are running a [...]

Anchor Text for Small Business

Anchor text is another area where there can be a lot of discussions and, I believe, analysis paralysis.  In the world of SEO, we often reverse engineer to try to understand ranking factors.  We take a look at what pages are successful and then put all of the data from large samples of those successful [...]

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