Long-Tail Keywords Still Key in 2022 for Small Business SEO Success

This is an update of a popular post from 2020.  Though the studies referenced have aged a bit, the overlying theme is still the same, if not stronger. The best route into competitiveness for a small business is to focus on these long tail keywords with more specificity.  The most obvious long tail is the [...]

Digital Marketing and SEO Referral Program from You Can Be Found

We have seen tremendous success and growth over the last fifteen-plus years due to our amazing friends and clients.  Clients and partners have been a key source to our growth and we love to give back. Though we have always had a referral program to reward clients and friends for bringing us new business, we [...]

Learning from 2021 for a Successful 2022 in SEO and Google Ads for Your Small Business

It has been a pretty wild couple of years for everyone, including the world of search. As the pandemic started to take over the way business operated in 2020, we saw more and more reliance on search and digital marketing to connect with our audiences. More and more people were forced to stay at home [...]

You Can Be Found Anywhere: Grand Tetons – Keep an Eye on SEO

Our latest installment of You Can Be Found Anywhere finds us at Grand Teton National Park. We see a great display of a mother moose keeping an eye on her baby. As I saw this I thought of how important it is to keep an eye on your SEO. Sadly, I tend to run into [...]

Historic Small Business Local Search Changes in December

Google has definitely kept us on our toes this year with many adjustments to the algorithm, but they may have waited until the holidays for the one that will hit small businesses the most significantly. The big local search update that rolled out in December seems to have a significant impact on local maps listings, [...]

How Do I Increase My Visibility on Google? Small Business Help

Google can be a tremendous resource for small businesses. It can help you get out there and get known by people that are looking for and need your products or services. In a world where many people go to Google first when they have a problem, having a business presence there is extremely important.  For [...]

Yellowstone National Park & Local Search: You Can Be Found Anywhere

Somehow we missed November so we are behind on our You Can Be Found Anywhere episodes.  I will try to get two in here in December. Give Me A Home Where the Customers Roam For this first December episode, we head back out west to Yellowstone National Park and the roaming buffalo, or technically the [...]

Risk Free & Algorithm Proof SEO for Small Business

This post was updated in November 2021. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others.  In all cases, the meat and potatoes fundamentals of SEO haven't changed much in the 15+ years I have been in [...]

Should You Go Bold For SEO? Everything is Relative

Google's John Mueller recently came out and stated that bolded text can help with your SEO. Naturally, this will drive a lot of misinformation and misunderstanding of what that means. Having been in this industry for over 15 years, I see how many that don't pay close attention or look for shortcuts tend to take [...]

Google My Business is now Google Business Profiles

Everybody is re-branding these days. Facebook decided to go "Meta" the other day and now Google is doing it with their local business tool. It doesn't seem that long ago when they abandoned Google plus and moved to Google My Business, though I guess it has been several years.  For some reason, these companies love [...]

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