Google Ads can be very confusing for small business owners. They know that. That's why they call you all the time to try to tell you what to do and why they try to take over your decision-making with Smart Campaigns, etc. They are trying to make it a bit easier, but also trying to [...]
We've been helping businesses with Google Ads for over 15 years. The product has definitely evolved considerably over the years. I have written extensively about the ways Google removes control from the advertiser and some of the things that can happen if you don't stay on top of that. However, there is value in harnessing [...]
I had mentioned this was coming earlier this year, but the time is upon us. Google said they were getting rid of Google Broad Modifier in late July, and that time is here. I bring this up again because you are likely to see some shifts in your data when this change officially takes place. [...]
One of the true challenges of a small business owner is to stretch our budgets and get the most out of each dollar without the benefit of the expensive automation tools that corporations have. This is especially apparent in the world of pay-per-click advertising and Google Ads. Corporations have the advantage of being able to [...]
One common issue I see when looking at small business Google Ads campaigns is putting all of your keywords in one ad group. The more advanced PPC experts will always create ad groups for every search concept, as this gives you the opportunity to sculpt your message to specific keywords. You can create specific ad [...]
