Are you using audiences in your Google Ads campaigns? It isn't hard to do and can make a big difference in campaign performance. For the most part, I always say measure everything you can to help make better decisions. Google Ads allows you to set up Audience observations with a pretty simple search and a [...]
If you follow my blog and newsletters, you definitely have heard me warn against the dangers of letting Google run your Google Ads campaigns. Performance Max campaigns are another example of a "black box" type ad spend where Google takes your ad dollars and spends them in a way that you have less and less [...]
I recently had the amazing opportunity to see one of my bucket list waterfalls in the Columbia River Gorge in Oregon. Multnomah Falls is a large and picturesque waterfall that can actually be viewed pretty easily from just off the main highway that drives through the gorge. I was fortunate enough to pop in early [...]
I get this question all of the time. What is the monthly cost to run Google Ads? As with many questions in the world of digital marketing, the answer is, "it depends". The absolutely simplest answer is as much as you want to spend. So How Does Google Ads Work? Google Ads itself is a [...]
Finally back on track with our You Can Be Found Anywhere episodes. Adding another winter adventure to the Zippo Museum in Bradford, Pennsylvania. If you ever find yourself in northwestern PA, it may be worth a stop to Bradford. I went on a winter adventure and took in the Zippo Museum and the Kinzua bridge [...]
I recently had the opportunity to visit the National Comedy Center in Jamestown, NY. As a huge fan of stand-up comedy, I was surprised to even learn that this place even existed, but it does not disappoint. You never know what you are getting yourself into driving 8 hours to an unknown museum in rural [...]
One of the questions I hear most often in my discussions with business owners is "what do I write about?" The first and foremost thing you should focus on is having a good page of content for every service you offer and you want to show up for. Though there has been a lot of [...]
I have had a few talks recently with clients and prospects about how to know what is even working with SEO and Google Ads or PPC. I have even sat with prospects recently that spent thousands of dollars a month with a company and didn't even know what they were doing for them. They provided [...]
David Mihm has been providing brilliant predictions about local search for as long as I can remember. In his most recent discussion with another local search legend, Mike Blumenthal, they discuss the changing local landscape and how images seem to be growing in importance. I blogged about GMB images recently but wanted to bring to [...]
