This is an update of a post I wrote in 2020. It simply keeps coming up more and more as I sit with clients and prospects lately. One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to [...]
Our latest edition of You Can Be Found Anywhere has me joining you from the Napali Coast in Kauai, Hawaii. As always, this is to remind you that with good digital marketing and SEO, you can be found by your potential customers at any time and from any place. That perfect moment when your customer [...]
I recently had the amazing opportunity to see one of my bucket list waterfalls in the Columbia River Gorge in Oregon. Multnomah Falls is a large and picturesque waterfall that can actually be viewed pretty easily from just off the main highway that drives through the gorge. I was fortunate enough to pop in early [...]
Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective. The answer is kind of nuanced and kind of difficult. As Google gets better and better at indexing and understanding content, I'm hopeful they are better at weeding out clickbait stories, [...]
I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up. Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them. Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn. In some cases, [...]
In the world of SEO, we have heard for years that "content is king". Creating great, and unique, content is the best way to target users and keywords for SEO. More importantly, content that helps provide the best answer to users' searches. I have talked about "information gain" in the past for SEO. Providing new [...]
I recently had the opportunity to visit the National Comedy Center in Jamestown, NY. As a huge fan of stand-up comedy, I was surprised to even learn that this place even existed, but it does not disappoint. You never know what you are getting yourself into driving 8 hours to an unknown museum in rural [...]
SEO can be complicated. There are literally hundreds, if not thousands of ranking factors. Every factor has a balance in terms of the search term and competition, so things can get a bit complicated. When I started in the SEO world over 15 years ago, there were some basic and consistent overall ranking factors. Then [...]
After a number of technical issues with an attempted hosting change with our site, I believe we are back up and running again. We had a false start last week only to have the blog posts that I added last week disappear on us. After a frustrating February, we should be in good shape moving [...]
January ends with the discovery of a lost You Can Be Found Anywhere episode from Letchworth State Park in upstate New York. Coming from our lost files vault, this was never-before-seen footage. It is also a warning to not let y0ur rankings fall in 2022 and make sure you have a good SEO plan in [...]
