This is an update of a post from early 2020. Most of the themes still hold true, as is the case for many of the fundamentals of SEO. Rather than reinvent the wheel, we tweaked and updated for 2021. This was part two of a little series to help small business owners focus on the [...]
This month I come to you from my home town of Wyalusing, PA. It was a rough morning and I plodded through a gray storm of sleet while I climbed up to the top of the Wyalusing Rocks. It reminded me of how much small business owners can feel confused and stuck in a storm [...]
This is an update of a prior post but still holds true. This underlines the fact that the ABC's of SEO stays the same and consistent and you can succeed without getting bogged down by the details. Let us focus on the details and you focus on doing a good job. The Google algorithm gets [...]
In the latest You Can Be Found Anywhere we look back to the fall and a beautiful climb up a mountain in Jim Thorpe PA, for a beautiful payoff. You Can Be Found has been successfully helping small businesses compete against the big guys for nearly 15 years. We specialize in knowing the ins and [...]
There is SEO and then there is small business SEO. Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are. This is [...]
2020 and the COVID pandemic showed a major challenge for small businesses all around the world. Every industry seemed to be impacted in drastically different ways. Being in an industry that helps businesses across different industries, I saw many different paths, from huge and instant demand for home and garden centers to literally not being [...]
This year has been absolutely crazy and insane. Though I always tell clients that they need to measure the right things to make the right decisions. With SEO, though more traffic is generally positive, you want to make sure you focus on the right traffic that brings in business. A local business is helped more [...]
One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to provide the best source and answer for user search queries. As Google evolves, they begin to look at your pages and even entire site as entities that [...]
With the craziness of the pandemic and just not getting out much, we missed the You Can Be Found Anywhere from October. We will make up for it with a couple in November, starting with a beautiful fall day in West Virginia at Blackwater Falls. With the beautiful changing leaves, we talked about change and [...]
I had a week loaded with helping both clients and prospects deal with some digital marketing emergencies. Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them. Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn. In some cases, if [...]
