One of the questions I hear most often in my discussions with business owners is "what do I write about?" The first and foremost thing you should focus on is having a good page of content for every service you offer and you want to show up for. Though there has been a lot of [...]
This is an update of a post I wrote in 2020. It simply keeps coming up more and more as I sit with clients and prospects lately. One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to [...]
We are just making it in the nick of time this month with the You Can Be Found Anywhere. From Yellowstone National Park and the Old Faithful geyser. Showing you that your business can be found no matter where or what you are doing if you have a good search plan in place. Your business [...]
I have seen a number of ads out there lately for services that say that you only need to work on your GMB (Google My Business) listing for success in local search. I'm here to offer a bit of a warning that, as often is the case, these quick gimmick plans don't tell you all [...]
You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation for our small business SEO. I always say that you should always err on the side of just being helpful to your customers. But how do you get started, when you decide you want to show [...]
A few weeks back I had the opportunity to sneak out to Pennsylvania to cross a park off my list that I had heard about for years. It was also nice that it included a great waterfall too. People climb up through the woods here with a hammer to hear the unique sounds of the [...]
This post was updated in June 2021. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others. In all cases, the meat and potatoes fundamentals of SEO haven't changed much in the 15+ years I have been in [...]
The latest You Can Be Found Anywhere is from the eastern end of the Sideling Hill Tunnel on the abandoned portion of the Pennsylvania Turnpike. If you have the time while in the beautiful mountains of Central Pennsylvania, it is a very unique experience to come and check out the abandoned tunnels. There is a [...]
This is a quick post because it has come up a few times in the past week talking with business owners and even the example image letter I recently got after making a purchase. Please don't risk getting yourself in trouble by offering prizes or rewards for 5-star reviews. Both Google and Amazon have strong [...]
Content is King in the world of SEO and sometimes it helps to get your content out there early and get positioning before your competitors in the small business world. One of the questions I hear most often is "what do I write about?". It seems simple, but once you start to focus I find [...]
