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When do SEO Rankings Matter? Misconceptions that Can Lead to Bad Decisions

Many think SEO is all about ranking reports. In fact, I have seen many companies that use ranking reports as their primary performance indicator.  This is a dangerous path, and in fact, though rankings are something to be aware of at a very specific level, they can be very misleading and cause some poor decisions. [...]

Mock Drafts and Other Useless Clickbait Content: Why?

This is an updated version of a post from last year. Most of this still holds true, to it is very slightly edited for updated info. Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective.  The answer is kind of [...]

Local SEO Basic Ranking Factors Explained With Accountants

Today we are just going to look at some key local ranking factors as we spot them in the wild, by using a state-level search for a business CPA. The specific search was for "best business CPA NJ". This is a typical search someone in NJ might make when looking to find a new CPA [...]

What are SEO and PPC with a little help from Bard

I recently was given early access to Bard and wanted to play around a bit. I had just had a prospect ask me this question yesterday morning, so I thought I would see what Bard had to say about it, and then tweak a bit with my own thoughts.  Sometimes this type of thing can [...]

Important for Small Businesses to Read the Right Data, Especially with Recent Google Changes

With some of the changes that have happened from Google in recent months, I want to help make sure we all keep our eyes on the right prize. I've written many times about measuring the right things to make the right decisions. With recent Google algorithm updates, small and locally focused businesses may see shocking [...]

Low Cost Small Business SEO Helpful Content Creation on the Fly

This is an update of a content article I wrote in 2021. Interestingly, I used the word "helpful" related to your content, which ended up being the name of the big Google update in 2022. You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation [...]

Avoid Generic SEO: Pick the Right Targets for Your Small Business

A lot of SEO advice that is published is based on the goal to generically getting more universal traffic. Many publishers are constantly battling for keyword phrases people search for to gain visitors to their site and sell advertising. This is all well and good but can be confusing for small business owners with local [...]

Why Longer Google Reviews Are Better For Your Small Business

Recently, Joy Hawkins from Sterling Sky published a study showing some correlation between the length of a review and how long it showed up on your business profile. That is just one reason to try to get a fuller story from your reviewers. Review management is growing in importance as all facets of reviews become [...]

SEO Peace of Mind – You Can Be Found Anywhere

Our latest You Can Be Found Anywhere is from deep in the woods of Pennsylvania, not far from the Delaware River. As I am known to do, I wanted to get out and find some waterfalls to get a little bit of zen and some peace of mind while enjoying the fall colors all around.  [...]

Information Gain and the NOW of SEO

This is a post I wrote in 2020 that has proven to be true now in 2022.  With the latest "helpful content" update from SEO combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said back in 2020 and make sure you are adding [...]

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