SEO

Unlocking Local Search Ranking Factors

I like to try to simplify things as best I can for my clients and followers.  Yesterday, I shared a great new article from Moz on the Google Business Profile fields that affect your rankings. Though they touch on the 11 fields, I wanted to discuss them briefly. Some of these you have a lot [...]

Navigating Privacy: Small Business Strategies for Effective Digital Marketing Measurement

The ability to measure the effectiveness of digital marketing strategies is crucial for small businesses. You'd think as technology improves we would get better at it, but in actuality, recent trends toward data privacy have made it more and more difficult to nail down key performance indicators to specific audiences. Accurate measurement of marketing strategies [...]

Information Gain and Small Business SEO

This is a post I wrote in 2020 that has proven to be more important than ever with the evolution of AI content.  With the "helpful content" adjustments to the Google algorithm since 2022, combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said [...]

Mock Drafts and Other Useless Clickbait Content: Why?

This is an updated version of a previous post. It is edited for updated information. A friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective.  The answer is kind of nuanced and a bit difficult, as many SEO questions are once you [...]

Discussing “Openness” as a Local SEO Ranking Factor

When Joy Hawkins revealed at an early December Local U webinar that she had seen examples since the last major Google update of opening hours having pretty drastic changes to the rankings, the industry started to buzz. Within the conversation at that webinar, some clear cases were pointed out where this could have a horrible [...]

Does Small Business SEO Traffic Matter?

This is a refresh of an old post because as we come to the end of 2023, it matters now more than ever.  As Google's algorithms are constantly shifting and AI and ads are taking more real estate at the top of the page, small business traffic may begin to lessen year over year, meaning [...]

Why Hiring a Trusted SEO Consultant is Crucial for Small Businesses

In the digital age, maintaining a strong online presence is crucial for businesses of all sizes. For small businesses, this is particularly important as they often face fierce competition. One effective way to enhance online visibility and attract potential customers is through Search Engine Optimization (SEO). This is where a trusted SEO consultant comes into [...]

Why Some Small Businesses Might Not Need SEO

In the fast-paced world of digital marketing, search engine optimization (SEO) is often touted as a crucial strategy for businesses to thrive online. However, the reality is that not every small business needs to invest heavily in SEO to succeed. Today, we'll explore why certain small businesses might not need to prioritize SEO in their [...]

Content Pruning the Right Way Takes a Little Effort

In the fast-paced realm of SEO, staying ahead of the curve is essential. One strategy that has gained traction in recent years is content pruning. Contrary to popular belief, content pruning isn't just about the age of your content. It's about ensuring the usefulness and relevance of your digital assets. In this article, we'll delve [...]

How To Adapt To Google Analytics 4 (GA4) -14 Digital Marketers Share Their Tips

For digital marketers, using Google Analytics 4 (GA4) has been a learning process.  n this article, we reveal the difficulties they faced during the switch from its predecessor, Universal Analytics, and how they tackled them.  From changing how they measure things to understanding complicated data, GA4 required marketers to be flexible and quick to adapt. [...]

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