I have been a bit behind in providing new You Can Be Found Anywhere videos. The frantic pace of the summer got us behind with some of our regular posts. Luckily, we had a few videos in the hopper. This month we share a great view of Waimea Canyon on the Hawaiian island of Kauai. [...]
This post was updated in September 2022, after the "Helpful Content" update and as we begin the September core update. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others. In all cases, the meat and potatoes fundamentals [...]
If you follow the world of SEO closely, you have heard there is a huge change coming to the Google algorithm. It has been called the "Helpful Content Update". Some industry experts expect it to change the face of SEO on the level of some of the biggest updates ever like "Panda" eleven years ago. [...]
I have been doing a lot of digital marketing rescues for the last few years. It seems only fitting that the latest You Can Be Found Anywhere finds me at another animal rescue. We have explored Best Friends Animal Sanctuary in the past, and now we chose one a little bit closer to home. Most [...]
This is an update of a post I wrote in 2020. It simply keeps coming up more and more as I sit with clients and prospects lately. One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to [...]
Our latest edition of You Can Be Found Anywhere has me joining you from the Napali Coast in Kauai, Hawaii. As always, this is to remind you that with good digital marketing and SEO, you can be found by your potential customers at any time and from any place. That perfect moment when your customer [...]
I recently had the amazing opportunity to see one of my bucket list waterfalls in the Columbia River Gorge in Oregon. Multnomah Falls is a large and picturesque waterfall that can actually be viewed pretty easily from just off the main highway that drives through the gorge. I was fortunate enough to pop in early [...]
Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective. The answer is kind of nuanced and kind of difficult. As Google gets better and better at indexing and understanding content, I'm hopeful they are better at weeding out clickbait stories, [...]
I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up. Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them. Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn. In some cases, [...]
In the world of SEO, we have heard for years that "content is king". Creating great, and unique, content is the best way to target users and keywords for SEO. More importantly, content that helps provide the best answer to users' searches. I have talked about "information gain" in the past for SEO. Providing new [...]
