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Abandoned Digital Marketing Plans – You Can Be Found Anywhere Pennsylvania

The latest You Can Be Found Anywhere is from the eastern end of the Sideling Hill Tunnel on the abandoned portion of the Pennsylvania Turnpike.  If you have the time while in the beautiful mountains of Central Pennsylvania, it is a very unique experience to come and check out the abandoned tunnels. There is a [...]

Warning: How Not to Get Good Reviews

This is a quick post because it has come up a few times in the past week talking with business owners and even the example image letter I recently got after making a purchase. Please don't risk getting yourself in trouble by offering prizes or rewards for 5-star reviews. Both Google and Amazon have strong [...]

Creative Keyword Research: Google Trends

Content is King in the world of SEO and sometimes it helps to get your content out there early and get positioning before your competitors in the small business world.  One of the questions I hear most often is "what do I write about?".  It seems simple, but once you start to focus I find [...]

Internal Linking Important for Small Business SEO Puzzle

After a recent post about the importance of links for small business SEO, I wanted to update some information on the often underlooked tactic of good internal linking. This was a post from the past updated with some extra useful information. Internal linking can be tedious and time-consuming. Especially if you have a site with [...]

How Links Help Your Small Business SEO

Links are an important part of SEO, and sometimes the most confusing part for small business owners. Links were an important part of how Google differentiated itself as a search engine back when many search engines were more like the Yellow Pages with categories and alphabetizing.  Often when I sit down with (or Zoom with [...]

Small Business UX Basics in 2021: Remember the Users

2021 is expected to be a year with new technology forcing us all to focus on the user more than ever. Google has always said UX is the top-ranking factor. I have always said that is pretty vague considering how many individual factors make up UX, but if you have been ignoring the user up [...]

Small Business SEO Tools Can Mislead – It is All Relative

This post is updated, but holding true to much in SEO, the main idea holds true over the years, while the details change a little over time. This post was originally posted in August 2018, but updated in 2021. I have had a number of people recently tell me about frustrations with SEO tools like  [...]

Gourmet and Specialty Food Digital Marketing Strategies

The pandemic in 2020 brought a lot of changes to the world. Industries often had to turn on a dime and consumers adopted new buying patterns. As we hopefully come to an end to the pandemic in 2021, some of the changed consumer habits that were adopted in 202o are likely to stick. In particular, [...]

Small Business & Local SEO: Link Building 2021

This is an update of a post from early 2020. Most of the themes still hold true, as is the case for many of the fundamentals of SEO. Rather than reinvent the wheel, we tweaked and updated for 2021. This was part two of a little series to help small business owners focus on the [...]

Wyalusing SEO Pivot: You Can Be Found Anywhere

This month I come to you from my home town of Wyalusing, PA.  It was a rough morning and I plodded through a gray storm of sleet while I climbed up to the top of the Wyalusing Rocks. It reminded me of how much small business owners can feel confused and stuck in a storm [...]

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