This is an update of a content article I wrote in 2021. Interestingly, I used the word "helpful" related to your content, which ended up being the name of the big Google update in 2022. You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation [...]
A lot of SEO advice that is published is based on the goal to generically getting more universal traffic. Many publishers are constantly battling for keyword phrases people search for to gain visitors to their site and sell advertising. This is all well and good but can be confusing for small business owners with local [...]
Recently, Joy Hawkins from Sterling Sky published a study showing some correlation between the length of a review and how long it showed up on your business profile. That is just one reason to try to get a fuller story from your reviewers. Review management is growing in importance as all facets of reviews become [...]
Our latest You Can Be Found Anywhere is from deep in the woods of Pennsylvania, not far from the Delaware River. As I am known to do, I wanted to get out and find some waterfalls to get a little bit of zen and some peace of mind while enjoying the fall colors all around. [...]
This is a post I wrote in 2020 that has proven to be true now in 2022. With the latest "helpful content" update from SEO combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said back in 2020 and make sure you are adding [...]
The SEO industry often gets a bit too caught up in chasing the algorithm. Google will tell you that User Experience is the top ranking factor. They continually tweak the algorithm with that in mind. Google's goal is to give the searcher the best response or experience when they are using Google. The evolution of [...]
I have been a bit behind in providing new You Can Be Found Anywhere videos. The frantic pace of the summer got us behind with some of our regular posts. Luckily, we had a few videos in the hopper. This month we share a great view of Waimea Canyon on the Hawaiian island of Kauai. [...]
This post was updated in September 2022, after the "Helpful Content" update and as we begin the September core update. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others. In all cases, the meat and potatoes fundamentals [...]
If you follow the world of SEO closely, you have heard there is a huge change coming to the Google algorithm. It has been called the "Helpful Content Update". Some industry experts expect it to change the face of SEO on the level of some of the biggest updates ever like "Panda" eleven years ago. [...]
I have been doing a lot of digital marketing rescues for the last few years. It seems only fitting that the latest You Can Be Found Anywhere finds me at another animal rescue. We have explored Best Friends Animal Sanctuary in the past, and now we chose one a little bit closer to home. Most [...]
