SEO: The More Things Change the More They Stay the Same

I have been navigating the roads of the SEO industry successfully for over 15 years now. As an info nerd and someone that has a passion for what I do, I follow closely with the latest and greatest news in my industry.  You learn over the years that there are certain people you can trust [...]

Low Cost Small Business SEO Content Creation on the Fly

You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation for our small business SEO.  I always say that you should always err on the side of just being helpful to your customers. But how do you get started, when you decide you want to show [...]

Small Business SEO Strategy: Nuance vs Black and White

If you follow the SEO industry on Twitter, the past six months or so have seen a lot more bickering and arguing than I have seen in the 15 years prior.  Granted, there was no Twitter when I got started, and I know SEO is just a part of the greater world, so it was [...]

Small Business Topic Reputation for SEO

John Mueller has been sharing a lot of information in recent weeks that sets the SEO world abuzz.  From quotes on duplicate content to pointing out that Google ranks pages and not websites. The latter news taken too casually may have someone believing that the content you build on your website has no bearing on [...]

Google Ranking Factors are More Nuanced than Just Yes and No

On the heels of an announcement by Google last week that anchor text does impact rankings, it once again opens an important argument, or at least a deeper explanation for those that dabble in the world of SEO in a DIY type of way, or are listening to providers tell them what matters and what [...]

Is Passage or Paragraph SEO Now a Tactic for Small Businesses?

With Google's recent announcement that it will "consider passages from pages as an additional ranking factor", the industry went wild with chatter. What does this mean for small businesses or for any business really?  What changes should you make to your content to better optimize for the "passage era" of the Google algorithm that is [...]

Information Gain and the Future of SEO

The world of SEO is always changing and it pays to be able to look into the future a bit and read the tea leaves to stay ahead of the curve.  Though 2020 has been a mess in many ways, including the world of SEO and local search, with service pauses, Google glitches (see this [...]

Getting Found Without Limits: You Can Be Found Anywhere in Austin

Our February episode of You Can Be Found Anywhere comes straight from my search conference last week in Austin, TX.  I was able to get away for the conference for a little bit of fun and took in some music at the Moody Theater, home of the legendary Austin City Limits. Getting Found Without Limits [...]

DIY Free Entity Tool for SEO Content Ideas

With content becoming more and more important as a ranking factor, even though it has always been king, there are many great tools out there to help SEO's to research semantic search topics. For example, if y0u want to rank for a certain phrase, what other content topics should be covered in what you write?  [...]

The Future of Reviews 2020: The Specifics

As Google gets more nuanced with its algorithm over time, we are seeing reviews move up in importance and offer a lot more information than simply the overall score.  Sergey Alakov recently found Google showing thumbs up and thumbs down to specific features within hotel reviews. This is the canary in the coal mine for [...]

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