Google search has arguably changed more in the last 18 months than in the decade prior. It is something that keeps us search engine optimization pros on constant guard. Generally, the evolution of Google search has been to help improve the user experience and provide better results for searcher's queries. With the recent Google I/O [...]
This is an update of a content article I wrote in 2021. Interestingly, I used the word "helpful" related to your content, which ended up being the name of the big Google update in 2022. You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation [...]
This is just a quick warning for small business owners who are looking at SEO strategy for 2023. Each year in December, I start to analyze the different tools I use for helping my clients with digital marketing. Do I stick with the same trusted toolbox or try new things. Once I start looking at [...]
This is a post I wrote in 2020 that has proven to be true now in 2022. With the latest "helpful content" update from SEO combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said back in 2020 and make sure you are adding [...]
I have seen a lot of ads in 2022 for services that talk about focusing only on the Google Business Profile (formerly known as GMB) for small business success. I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly [...]
Google can be a tremendous resource for small businesses. It can help you get out there and get known by people that are looking for and need your products or services. In a world where many people go to Google first when they have a problem, having a business presence there is extremely important. For [...]
I was talking with someone the other day that asked me why I chose to focus on small business SEO with my business. Why not spend my time with bigger budgets more resources, rather than always playing from behind so to speak. The reason is I got into this business to specifically fight for the [...]
Google's John Mueller recently came out and stated that bolded text can help with your SEO. Naturally, this will drive a lot of misinformation and misunderstanding of what that means. Having been in this industry for over 15 years, I see how many that don't pay close attention or look for shortcuts tend to take [...]
I have been navigating the roads of the SEO industry successfully for over 15 years now. As an info nerd and someone that has a passion for what I do, I follow closely with the latest and greatest news in my industry. You learn over the years that there are certain people you can trust [...]
If you follow the SEO industry on Twitter, the past six months or so have seen a lot more bickering and arguing than I have seen in the 15 years prior. Granted, there was no Twitter when I got started, and I know SEO is just a part of the greater world, so it was [...]
