SEO Ranking Factors

About Time to Show Off Credibility: SEO and About Page

I wrote last week about the importance of showing your "credibility" going forward to Google and more importantly, your website visitors. Google just gets better at figuring out ways to measure these things and factor them into the equation.  I spend a lot of time telling people to lead with your solutions because the first [...]

Rumors of the Death of SEO Continue to be Greatly Exaggerated

We want to explore the evolution of SEO. Those outside the industry or in competitive industries like to regularly say that SEO is dead to get business owners to move budgets away. As long as people are using search engines to find products and services, SEO will be very important. The tactics may evolve and [...]

The Top 6 SEO Tactics That Move the Needle for Small Business Websites

In the competitive landscape of the online world, small businesses need every advantage they can get to thrive and succeed. Achieving high search engine rankings is a vital aspect of this success, as it directly impacts visibility, organic traffic, and overall business growth. But which specific SEO tactics truly move the needle and help small [...]

Google Search Becoming More TikToky – Will it Hurt Small Business?

Google search has arguably changed more in the last 18 months than in the decade prior.  It is something that keeps us search engine optimization pros on constant guard. Generally, the evolution of Google search has been to help improve the user experience and provide better results for searcher's queries.  With the recent Google I/O [...]

Low Cost Small Business SEO Helpful Content Creation on the Fly

This is an update of a content article I wrote in 2021. Interestingly, I used the word "helpful" related to your content, which ended up being the name of the big Google update in 2022. You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation [...]

Small Business SEO Warnings for 2023

This is just a quick warning for small business owners who are looking at SEO strategy for 2023. Each year in December, I start to analyze the different tools I use for helping my clients with digital marketing.  Do I stick with the same trusted toolbox or try new things.  Once I start looking at [...]

Information Gain and the NOW of SEO

This is a post I wrote in 2020 that has proven to be true now in 2022.  With the latest "helpful content" update from SEO combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said back in 2020 and make sure you are adding [...]

Be Wary of Google Business Profile (GMB) Only Services in 2022

I have seen a lot of ads in 2022 for services that talk about focusing only on the Google Business Profile (formerly known as GMB) for small business success.  I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly [...]

How Do I Increase My Visibility on Google? Small Business Help

Google can be a tremendous resource for small businesses. It can help you get out there and get known by people that are looking for and need your products or services. In a world where many people go to Google first when they have a problem, having a business presence there is extremely important.  For [...]

Why Focus on Small Business SEO and Digital Marketing?

I was talking with someone the other day that asked me why I chose to focus on small business SEO with my business.  Why not spend my time with bigger budgets more resources, rather than always playing from behind so to speak.  The reason is I got into this business to specifically fight for the [...]

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