On the heels of the recent Search Engine Land article about the effectiveness of allowing for automated recommendations from Google for your ads, I wanted to remind everyone of the dangers of turning to the tempting world of automated tools for SEO or Pay Per Click management. As their article and one of my recent [...]
In the latest edition of You Can Be Found Anywhere, I am found on a remote, but rapid creek in Pennsylvania, talking about the importance of speed for SEO. Not only is there an official Google Page Speed update in July, there has been recent data showing that if your page load speed is over [...]
The latest You Can Be Found Anywhere finds me on the Grinnell Glacier trail in Montana. With the world as it is with smartphones in our pockets wherever we go, it helps if your business can be found by anyone, anywhere, when they need you. The You Can Be Found Anywhere series finds me explaining [...]
With Google somewhat drastically updating their ranking algorithm a couple of times in recent months, and other big changes on the horizon, there are some very important aspects of SEO that small businesses have been getting away with ignoring for a while, that are suddenly becoming urgent needs. I want to address some of them [...]
Fresh back to my room from Day 1 at SMX Advanced and wanted to jot down some headlines from the different sessions I sat in today. I chose to focus mostly on SEO today, after watching Gary Illyes of Google speak, and prioritize speed, AMP, and Progressive Web Apps (PWA). My sessions after the Q&A [...]
I have spent a number of hours the last couple of months helping business owners who suddenly saw their traffic disappear, or calls disappear since the Fred algorithm update a couple of months ago. The update is believed to mostly punish poor content, but sometimes business owners have content that appears poor to Google because [...]
The latest Google algorithm update, "Fred", is intended to punish sites with lots of "thin" content. In SEO, we have a phrase, "Content is King", and you should have great content about each service or topic your business is trying to sell. However, I have seen a number of small businesses get hit by Fred, [...]
Google has said a number of times that social media is not a factor in SEO. So of course those In the SEO world that only read the headlines start throwing that around when they talk or meet with prospects and clients. However, as is often the case with SEO and the world in general, [...]
There has been a lot of information out in the industry about links in recent months. I have read a number of studies and articles about types and categories of links and what works and doesn't. For those of you who are new to this, once you have your content laid out, links are the [...]
