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A Wellness Center (Chiropractic, PT, and more) Story of SEO Success

The bottom line is what really matters. In the confusing world of SEO I see all sorts of claims that inflate reality. Sure, brand new sites can triple their traffic, etc.  The difference between tripling 1000 visitors per month and tripling 2 visitors per month is quite significant.  Many of these inflated claims, if true [...]

Small Business Digital Marketing Made Easy – SEO, PPC, Local Search

You work hard at what you do.  You are successful because you have a passion and love for what you offer. The hard part is all of the other stuff that comes with running your business. The accounting, the HR, and the other stuff. And of course the marketing. How do you decide what works [...]

Low Cost Small Business SEO Helpful Content Creation on the Fly

This is an update of a content article I wrote in 2021. Interestingly, I used the word "helpful" related to your content, which ended up being the name of the big Google update in 2022. You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation [...]

Avoid Generic SEO: Pick the Right Targets for Your Small Business

A lot of SEO advice that is published is based on the goal to generically getting more universal traffic. Many publishers are constantly battling for keyword phrases people search for to gain visitors to their site and sell advertising. This is all well and good but can be confusing for small business owners with local [...]

Small Business SEO, People Also Ask and ChatGPT – AI SEO Content?

There has been a lot of excitement of late in the world of AI as the ChatGPT tool has been surprising people with the quality of experience it provides in chatting, or writing helpful answers to questions and queries. You can find out more about it at the link, but it is essentially a "smart" [...]

Why Longer Google Reviews Are Better For Your Small Business

Recently, Joy Hawkins from Sterling Sky published a study showing some correlation between the length of a review and how long it showed up on your business profile. That is just one reason to try to get a fuller story from your reviewers. Review management is growing in importance as all facets of reviews become [...]

GBP and Small Biz Success: Google Business Profile Gives and it Takes Away

Recent months have been a roller coaster ride in the world of Google Business Profiles.  Though we know they can be a huge piece in the success of your business, we also can find ourselves beating our heads against the wall trying to navigate the glitches and errors that can cause major changes in our [...]

When is 4.8 Greater than 5.0? The World of Fake Reviews

I wrote this post in 2018 to help people understand the many fake reviews out in the community. Research has shown that people have figured it out.  A post I wrote touched on the study showing the benefit of asking and responding to reviews. This post was written all the way back in early 2018, [...]

Information Gain and the NOW of SEO

This is a post I wrote in 2020 that has proven to be true now in 2022.  With the latest "helpful content" update from SEO combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said back in 2020 and make sure you are adding [...]

Using Predictive SEO to Help Your Small Business Grow

The SEO industry often gets a bit too caught up in chasing the algorithm. Google will tell you that User Experience is the top ranking factor.  They continually tweak the algorithm with that in mind.  Google's goal is to give the searcher the best response or experience when they are using Google. The evolution of [...]

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