Unique Experience, Not Just Unique Content for SEO

Sometimes in the world of SEO we get a little too black and white in a world with a lot of grays. Google themselves tells us that the number one ranking factor is user experience (UX), which probably includes hundreds of what we all consider individual ranking factors, which opens up to a lot of [...]

You Can Be Found Anywhere Talking SEO from the Napali Coast, Kauai

Our latest edition of You Can Be Found Anywhere has me joining you from the Napali Coast in Kauai, Hawaii. As always, this is to remind you that with good digital marketing and SEO, you can be found by your potential customers at any time and from any place.  That perfect moment when your customer [...]

Examining Five-Star Reviews

I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe.  For one thing, there is no mention of how many 1-star reviews they have or even 2 stars.  There is no [...]

Handling Digital Marketing Emergencies: SEO, GBP, Google & Digital Ads

I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, [...]

Will Smith and Google Understanding Searcher Intent

Will Smith set the country on fire last night with his actions at the Oscars. Without getting into the psychology of whether Will Smith is ok or the morality of what he did, let us all acknowledge it made everyone start Googling Will Smith this morning. It is a good example of how Google has [...]

AI Created Content Not The Answer for Small Business SEO – Yet

In the world of SEO, we have heard for years that "content is king". Creating great, and unique, content is the best way to target users and keywords for SEO.  More importantly, content that helps provide the best answer to users' searches. I have talked about "information gain" in the past for SEO.  Providing new [...]

Zippo Museum – You Can Be Found Anywhere – Ignite Your SEO

Finally back on track with our You Can Be Found Anywhere episodes. Adding another winter adventure to the Zippo Museum in Bradford, Pennsylvania. If you ever find yourself in northwestern PA, it may be worth a stop to Bradford.  I went on a winter adventure and took in the Zippo Museum and the Kinzua bridge [...]

You Can Be Found Anywhere: SEO and Letchworth Park, NY

January ends with the discovery of a lost You Can Be Found Anywhere episode from Letchworth State Park in upstate New York. Coming from our lost files vault, this was never-before-seen footage.  It is also a warning to not let y0ur rankings fall in 2022 and make sure you have a good SEO plan in [...]

Long-Tail Keywords Still Key in 2022 for Small Business SEO Success

This is an update of a popular post from 2020.  Though the studies referenced have aged a bit, the overlying theme is still the same, if not stronger. The best route into competitiveness for a small business is to focus on these long tail keywords with more specificity.  The most obvious long tail is the [...]

What should my small business blog about for SEO in 2022?

Some of the questions I hear most from small business owners when I speak to business groups are about blogging.  Why is blogging important? What should I blog about? How often do I need to blog? With the Google algorithm updates of the past few years, and even months, focusing more on more on quality [...]

By |2022-01-10T20:02:39+00:00January 10th, 2022|Categories: Blogging, Content, SEO Consulting, SEO Strategy Series|Tags: , , |
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