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Abandoned Digital Marketing Plans – You Can Be Found Anywhere Pennsylvania

The latest You Can Be Found Anywhere is from the eastern end of the Sideling Hill Tunnel on the abandoned portion of the Pennsylvania Turnpike.  If you have the time while in the beautiful mountains of Central Pennsylvania, it is a very unique experience to come and check out the abandoned tunnels. There is a [...]

Creative Keyword Research: Google Trends

Content is King in the world of SEO and sometimes it helps to get your content out there early and get positioning before your competitors in the small business world.  One of the questions I hear most often is "what do I write about?".  It seems simple, but once you start to focus I find [...]

Internal Linking Important for Small Business SEO Puzzle

After a recent post about the importance of links for small business SEO, I wanted to update some information on the often underlooked tactic of good internal linking. This was a post from the past updated with some extra useful information. Internal linking can be tedious and time-consuming. Especially if you have a site with [...]

Cape May Digital Marketing – You Can Be Found Anywhere

The March You Can Be Found Anywhere is from Cape May New Jersey.  Cape May is a great summer destination for a weekend away from one of the nearby cities. The iconic lighthouse represents this beautiful seaside area.  This episode points out the effectiveness of digital marketing to still keep your brand top of mind, [...]

How Links Help Your Small Business SEO

Links are an important part of SEO, and sometimes the most confusing part for small business owners. Links were an important part of how Google differentiated itself as a search engine back when many search engines were more like the Yellow Pages with categories and alphabetizing.  Often when I sit down with (or Zoom with [...]

Small Business UX Basics in 2021: Remember the Users

2021 is expected to be a year with new technology forcing us all to focus on the user more than ever. Google has always said UX is the top-ranking factor. I have always said that is pretty vague considering how many individual factors make up UX, but if you have been ignoring the user up [...]

Small Business SEO Tools Can Mislead – It is All Relative

This post is updated, but holding true to much in SEO, the main idea holds true over the years, while the details change a little over time. This post was originally posted in August 2018, but updated in 2021. I have had a number of people recently tell me about frustrations with SEO tools like  [...]

Asbury Park SEO & Digital Marketing: You Can Be Found Anywhere

We have arrived in Asbury Park! You Can Be Found has moved our offices to Asbury Park, but continue to serve all of New Jersey, the United States, and the world.  A move in the middle of a pandemic can be a bit stressful, but we have pulled it off.  We actually sit right on [...]

Small Business Topic Reputation for SEO

John Mueller has been sharing a lot of information in recent weeks that sets the SEO world abuzz.  From quotes on duplicate content to pointing out that Google ranks pages and not websites. The latter news taken too casually may have someone believing that the content you build on your website has no bearing on [...]

How Duplicate Content Can Hurt Or Help Your Small Business SEO

On the heels of John Mueller from Google making a statement about duplicate content not being a negative ranking factor this week, I wanted to just simplify and clarify for small business owners.  I have run into this issue over and over again throughout the years with small and local businesses.  The most common use [...]

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