This is an update of a post from 2019 that still rings true. Updated a bit for some changes since then. As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me trying to figure out why [...]
It is believed that there are literally hundreds of ranking factors for the Google algorithm. Being in the SEO world every day, I have to decide on which tools to use for audits to determine what is right or wrong with different businesses and their approach to SEO. Typically any small business web presence is [...]
2018 and 2019 have been years where sites are getting hit hard because of old content. Blog posts or content that ranked for years suddenly plummeted with recent Google updates, and it was time to freshen content and update it. First, the health, medical, and financial sites got hit and then it worked its way [...]
With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic. Most often the dramatic drop is due to old content. Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]
With the latest Google algorithm update, much has been said about content audits and figuring out which old content is valuable to you and what is dragging you down or hurting your site. In these days of "crawl budget" worries, site owners need to make sure Google comes to the right pages and ignores those [...]
In the second of my posts on growing SEO Ranking Factors in 2019, I want to touch on Google's Lighthouse tool. As Google tries to turn more and more of your user experiences into specific metrics, the Lighthouse tool is an open window into much of the data that they are using to determine UX. [...]
There have been several major Google algorithm updates since July. I have had a number of businesses come to me and wonder what happened to the phone calls or what happened to their traffic. With Google constantly updating and tweaking their algorithm they will tell you that there are no more major updates and that [...]
I still regularly get calls from business owners who seemed to have a sudden disappearance from search. This post is to help these people. If you aren't close to the search industry and living with Google algorithm changes and adjustments every day, often you think that you hit a button or made some change that [...]
We all get those emails telling you how your site has all sorts of issues and fails the SEO test of that person from seoexpert@yahoo or whatever that sent it to you. Even some of the national companies have tests built for you to fail as a selling point. In actuality, we all could do [...]
With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything. It has always been the case that everything is relative in SEO. If you aren't competing against Amazon, your [...]
