Be careful out there. For years I have saved several people per year who had "help" from Google with setting up their Google Adwords (now referred to as Google Ads) campaigns. There was a time when I was warning people about fake people calling and tricking business owners into letting them "help" them with Google [...]
There has been a lot of buzz around Google blocking third-party cookies and FLOC and a number of things that the typical small business owner isn't totally tuned into. This post isn't intended to get into the weeds, but to give you the headlines, and the options to read up on the details. So I [...]
This post is updated, but holding true to much in SEO, the main idea holds true over the years, while the details change a little over time. This post was originally posted in August 2018, but updated in 2021. I have had a number of people recently tell me about frustrations with SEO tools like [...]
In the middle of a hot month here in New Jersey, the You Can Be Found Anywhere is a never before released one, from the archive. We are found at the Athabasca Glacier in Jasper National Park in Canada, discussing not letting your Google Ads go cold. The idea is that you need to stay [...]
I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]
Though I was a bit too overwhelmed by the experience to have a great metaphor in the actual video, this latest You Can Be Found Anywhere comes from the Elephant Nature Park in Chiang Mai Thailand. This is an amazing charity organization that rescues elephants that are abused and mistreated. Elephants are one of the [...]
Digital Marketing scams have been around for ages and seem to keep recycling with twists based on the latest offerings or focus from Google or other venues. In recent months, I have seen the account hijacking scam attempted multiple times on different clients or prospects I have been working with. I guess the easiest answer [...]
With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]
Coming off of my blog post yesterday about how we can all be better by being a part of something bigger than ourselves, I wanted to make more official my discount for business owners that are Rotarians. As I am a part of Rotary International and know the wonderful things they do for the world, [...]
Google will tell you that user experience is the top ranking factor for SEO. The problem with that is that it is extremely vague and actually takes into account many factors such as speed, content digestibility, navigation, site structure, etc. Sometimes it is hard for a business owner to know from the inside if their [...]
