There has been a lot of buzz around Google blocking third-party cookies and FLOC and a number of things that the typical small business owner isn't totally tuned into. This post isn't intended to get into the weeds, but to give you the headlines, and the options to read up on the details. So I [...]
With the digital marketing world getting more effective, yet more confusing every day, we know that Google offers many options to dip your toe into digital advertising with Google Adwords. We like to help people find the right mix of methods to target potential customers with their advertising budget and the many choices within Google [...]
Another big takeaway I got from Seattle is that everyone that is doing PPC should be doing remarketing, and probably those that aren't. It is one of the most effective forms of online marketing and can be started with as low as 100 visitors to your site in a month. What is Remarketing? Remarketing is [...]
First of all, you should probably understand what re-marketing is. It is the annoying way that ads follow you around after you have been to the site. I often have clients say, yeah, that is annoying, and then, how can we do it. I'm here to tell you that it works pretty well. There are many [...]
