With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]
I had the privilege this past Friday to speak to the Monmouth Regional Chamber of Commerce at their weekly Perkolator breakfast in Eatontown about how to rank in 2018 for small businesses. We covered the latest in SEO necessities including Google My Business, link building, user experience (UX) necessities and more. The breakfast is a [...]
It is the summer of 2018 and though Google says they try to simplify things, SEO gets more and more complicated. I wanted to do a quick overview for the small business owner to at least have a basic knowledge of what is important to ranking for that phrase they want to show up for. [...]
David Mihm used to put together an amazing survey of the search industry to determine the most important ranking factors and also trends over time in the factors we focus on. He moved on to other things in recent years. Great guy. Darren Shaw, another great in local search, has taken over and provided a [...]
This week news came out that Google did an algorithmic update to punish sites that did structured markup or schema incorrectly or in a spammy manner. I wanted to touch on this lightly just to explain what it is because most small business owners I run across are not even using structured markup so it [...]
