Sometimes we get too far down our own silo in our industries to remember to address some of the basics. I will have a discussion with a client or prospect that will ask a question that reminds me once again that they don't dig into the weeds of this stuff every day. Whitespark just came [...]
SEO can be complicated. There are literally hundreds, if not thousands of ranking factors. Every factor has a balance in terms of the search term and competition, so things can get a bit complicated. When I started in the SEO world over 15 years ago, there were some basic and consistent overall ranking factors. Then [...]
Google will tell you that User Experience (often seen as UX) is the most important ranking factor. This basically means that they have the user in mind for all of their algorithm tweaks, but is also quite vague and encompasses everything. UX includes good content, fast loading pages, easy to navigate websites, and trusted sources. [...]
Probably the most common question I get from business owners or marketing managers around SEO is some form of "Is this a factor?" or "Will this matter for my SEO?" I wish there was a simple answer to that. Actually, I probably don't because it would make me less useful. The truthful answer is really [...]
On the heels of a brilliant article that Cyrus Shepard put out about what is given value in the world of link building, I wanted to do my job and simplify things a little bit for the normal business owner. Those of us in the search industry salivate at the thought of ranking factor studies [...]
Have you seen your site take a turn in traffic in recent weeks? Was it a reversal of what happened last fall? Google just had yet another major algorithm update on March 12. Rumors around the industry are that this update is a bit of a rollback from some of the big changes that were [...]
In the second of my posts on growing SEO Ranking Factors in 2019, I want to touch on Google's Lighthouse tool. As Google tries to turn more and more of your user experiences into specific metrics, the Lighthouse tool is an open window into much of the data that they are using to determine UX. [...]
Over the next week or so I am going to do a series of posts on some factors that seem to be growing in importance in the SEO world. We should try to pay more attention to these factors in 2019, when we can, to improve our positioning and success. Dwell time is a somewhat [...]
If you are ready to take the jump into the high ROI world or SEO in 2019, you should know how important trust has become to this top-tier digital marketing strategy. Not only do you need to show the world and Google that your company is trustworthy, but you need to hire someone you know [...]
After reviewing the biggest ranking factors for 2019 the last few days, and then stumbling on the hearings with Google this week, it is interesting to take some of the outside world into context with the Google rankings. This is not a political post. I know, anyone who starts by saying that is usually following [...]
