ranking factors

GBP Service Area Starting to Show Signs of Being a Ranking Factor?

Darren Shaw, who has been a big part of the annual local ranking factors study in recent years, recently announced data showing that service areas seem to be ranking factors.  This is big news as data has suggested in the past that it had no bearing on rankings.  I wanted to quickly touch on why [...]

Show Users and Google Your Credibility to Excel at SEO

It has been mayhem in the Google search results in recent weeks, and really in the last couple of years. Another big change coming up very soon. Google has been incorporating AI into results as well as making up for a bad PR hit they had from updates in 2023.  It is easy to get [...]

Secrets to 2024 Small Biz SEO Success: The 5W’s, and H

I grew up the son of a journalist, so I may have heard about this concept more times than the average person. However, when it comes to small business success, the 5 W's of journalism can be the quickest pathway to getting regular search traffic for what you offer.  My job is to help simplify [...]

The Best SEO Strategy for Small Businesses in 2024

In an increasingly competitive online landscape, SEO has become a critical tool for small businesses. It ensures visibility in search engine results and drives organic traffic, both essential for businesses to optimize their online presence. For example, a local bakery can use SEO techniques to appear in search results when customers look for "freshly baked [...]

Local SEO Basic Ranking Factors Explained With Accountants

Today we are just going to look at some key local ranking factors as we spot them in the wild, by using a state-level search for a business CPA. The specific search was for "best business CPA NJ". This is a typical search someone in NJ might make when looking to find a new CPA [...]

Scratch That Niche: Google Business Profile Performance Boost from Easy Edits

For small businesses in an increasingly competitive digital marketplace, it is always great to find new and easy ways to help set you apart from your competitors.  Here's a tip that can boost Google Business Profile performance for you. Coming off of great research done by the folks at Sterly Sky, we are learning that [...]

Growing Local Search Ranking Factors in 2023 that You Control

I wrote earlier in the week about some of the basics and biggest local ranking factors from the recent annual Whitespark study. I always recommend taking a deep dive into their study because they do a great job with it, but I also like to try to provide easily digestible headlines for the small business [...]

Search Basics: The Top 5 Local Search Ranking Factors from the 2023 Study

Sometimes we get too far down our own silo in our industries to remember to address some of the basics. I will have a discussion with a client or prospect that will ask a question that reminds me once again that they don't dig into the weeds of this stuff every day.  Whitespark just came [...]

The 3 Fundamental Pieces of the Small Business SEO Puzzle

SEO can be complicated. There are literally hundreds, if not thousands of ranking factors.  Every factor has a balance in terms of the search term and competition, so things can get a bit complicated. When I started in the SEO world over 15 years ago, there were some basic and consistent overall ranking factors. Then [...]

Core Web Vitals for Small Business SEO in 2021

Google will tell you that User Experience (often seen as UX) is the most important ranking factor. This basically means that they have the user in mind for all of their algorithm tweaks, but is also quite vague and encompasses everything. UX includes good content, fast loading pages, easy to navigate websites, and trusted sources. [...]

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