ppc management

Google Ads Keeps Changing the Rules to Keep More of Your Small Biz Money

I have reported many times on how Google regularly makes apparently subtle changes to the rules in Google Ads that essentially move the goalposts and give them more control of the money you spend.  At a time when Google Ads revenue is up, but their share of search is down, it makes sense that they [...]

Negative Keywords Extremely Important Part in Small Biz Google Ads Success

This is a significant update to an article I wrote back in 2017 when Google changed what "Exact Match" keywords meant by definition. More changes have made negative keywords grow in importance. Negative keywords have become more important than ever, and many small business owners don't even know that they exist.  Just to clarify, when [...]

Should You Trust Google AI in Your Google Ads?

Google AI Ads. You might have gotten to this post because you’re searching for guidance on the latest AI offerings from Google Ads. The world of digital marketing is increasingly embracing artificial intelligence (AI) , and Google Ads is no exception. However, with this shift comes a crucial question for marketers and businesses alike: should [...]

These are the leading causes of Google Ads waste for small businesses

The Impact of Google Ads Waste on Small Businesses Google Ads has become a vital tool for small businesses in driving online visibility and acquiring customers. It offers a platform for businesses to target potential customers at the exact moment they are searching for relevant products or services. However, without proper optimization and management, Google [...]

Be Wary of Automatic AI Updates to Your Google Ads Accounts

Google Ads can be a very helpful and efficient way to get new business when handled properly. It is an immediate way to get out in front of people that are actively searching for what you offer. In many ways Google presents a very simplified version of their Google Ads tool that can get you [...]

Latest Google Ads Scams May Be Google Themselves

Be careful out there.  For years I have saved several people per year who had "help" from Google with setting up their Google Adwords (now referred to as Google Ads) campaigns.  There was a time when I was warning people about fake people calling and tricking business owners into letting them "help" them with Google [...]

Dangers in Performance Max Campaigns

If you follow my blog and newsletters, you definitely have heard me warn against the dangers of letting Google run your Google Ads campaigns. Performance Max campaigns are another example of a "black box" type ad spend where Google takes your ad dollars and spends them in a way that you have less and less [...]

Are Google Ads Worth it for Shopify?

There is no easy answer when it comes to whether or not Google Ads are worth it for Shopify businesses. It ultimately depends on a number of factors, including your goals, your target audience, your budget, and more. For the most part, if you know what you are doing, you can scale up an ad [...]

How Much is Google Ads Monthly?

I get this question all of the time. What is the monthly cost to run Google Ads?  As with many questions in the world of digital marketing, the answer is, "it depends". The absolutely simplest answer is as much as you want to spend. So How Does Google Ads Work? Google Ads itself is a [...]

Warning: Small Business Owners and Google Don’t have the Same Goals for Google Ads

As a Google Ads advertiser in 2022, we are constantly being bombarded with new messages from Google. Your optimization score dropped. Your account has Google recommendations. You get emails and calls from your Google rep with suggested changes to your account.  All of these suggestions and scores are based on what is best for Google [...]

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