ppc management

Home/Tag: ppc management

“Other” Search Terms Accounting for Over 33% of Budget and Growing

Back in September, I pointed out some of the sneaky ways Google has been slowly creeping in and removing more and more control from the advertiser to run their campaigns efficiently. One "Google Creep" method that was discussed and got a lot of reaction from the industry was limiting which search terms that the advertiser [...]

How to Stop Google from Making Adjustments to Your Ads Campaigns Without Your Approval

Well, Google would tell you that you approved months ago when they snuck an email to you telling you they were going to do this unless you opted out. If you accepted because you didn't read closely, thinking it was just another update to their policy or something similar, or if you never even opened [...]

Google Keeps Taking Away Control of Our Ad Spend

Google has slowly but surely snuck into our hearts and then changed the rules on us so that we lose control of how to spend our important advertising dollars. From changing the definition of "exact" a few years ago, which removed our ability to advertise for only the exact (correct definition) search queries we wanted, [...]

You Can Be Found Archive: Athabasca Glacier and Google Ads Gone Cold

In the middle of a hot month here in New Jersey, the You Can Be Found Anywhere is a never before released one, from the archive.  We are found at the Athabasca Glacier in Jasper National Park in Canada, discussing not letting your Google Ads go cold.  The idea is that you need to stay [...]

You Need New Content for Your Digital Pivot: SEO-PPC-GMB

It is a different time and many businesses are tweaking and pivoting their business model to compete in different ways. There is an opportunity there, but you want to do it the right way. In terms of getting business via SEO or paid search (Google Ads or others), you need content that explains what you [...]

SEO & PPC for E-commerce: Quarantine Business Pivots

The world has made a major pivot in the past month as we deal with COVID-19 and mass quarantining from home. Many businesses can't run at all or in full capacity, and many are exploring their own pivots to operate as best as they can in the current business landscape. Hopefully, in the long run, [...]

10 Years of BBB Accreditation and You Can Be Found Trademark

A few business notes for You Can Be Found.  In the past few months, we have reached a couple of milestones. Though we have been around since 2006, first as our original name, The SEO Helpdesk, and then with our DBA You Can Be Found, which seemed to relate better to people that were confused [...]

Latest Google Ads Scams May Be Google Themselves

Be careful out there.  For years I have saved several people per year who had "help" from Google with setting up their Google Adwords or now Google Ads campaigns.  There was a time when I was warning people about fake Google people calling and tricking business owners into letting them "help" them with Google Ads. [...]

Avoid Mistakes Setting Up Your Small Business Google Search Ads Campaign

Google Ads can be a powerful tool for businesses to get found when potential customers or clients are searching for what they have to offer, but there is a lot of danger in setting up your ad campaigns if you don't know how to avoid the traps Google has set up for you. The problem [...]

How to Stop or Start Your Google Ads Campaign

This is a basic but important post to show you how to start (enable) or stop (pause) y0ur Google Ads campaigns. I have helped many small business owners set up campaigns and often I am asked how to turn them on or off.  If you have had a consultant build a campaign for you, which [...]

Go to Top