Google Ads can be a very helpful and efficient way to get new business when handled properly. It is an immediate way to get out in front of people that are actively searching for what you offer. In many ways Google presents a very simplified version of their Google Ads tool that can get you [...]
Be careful out there. For years I have saved several people per year who had "help" from Google with setting up their Google Adwords (now referred to as Google Ads) campaigns. There was a time when I was warning people about fake people calling and tricking business owners into letting them "help" them with Google [...]
If you follow my blog and newsletters, you definitely have heard me warn against the dangers of letting Google run your Google Ads campaigns. Performance Max campaigns are another example of a "black box" type ad spend where Google takes your ad dollars and spends them in a way that you have less and less [...]
There is no easy answer when it comes to whether or not Google Ads are worth it for Shopify businesses. It ultimately depends on a number of factors, including your goals, your target audience, your budget, and more. For the most part, if you know what you are doing, you can scale up an ad [...]
I get this question all of the time. What is the monthly cost to run Google Ads? As with many questions in the world of digital marketing, the answer is, "it depends". The absolutely simplest answer is as much as you want to spend. So How Does Google Ads Work? Google Ads itself is a [...]
As a Google Ads advertiser in 2022, we are constantly being bombarded with new messages from Google. Your optimization score dropped. Your account has Google recommendations. You get emails and calls from your Google rep with suggested changes to your account. All of these suggestions and scores are based on what is best for Google [...]
I was talking with someone the other day that asked me why I chose to focus on small business SEO with my business. Why not spend my time with bigger budgets more resources, rather than always playing from behind so to speak. The reason is I got into this business to specifically fight for the [...]
It has been a pretty wild couple of years for everyone, including the world of search. As the pandemic started to take over the way business operated in 2020, we saw more and more reliance on search and digital marketing to connect with our audiences. More and more people were forced to stay at home [...]
This is yet another update to an original post from fall of 2020. The other facts are true, but this now comes with a warning that Google is trying to force advertisers to grant them the right to make changes to your account. Google has gotten us attached, and then changed the rules on us [...]
I know I have preached for years about small businesses being very careful with the Google Ads default keyword targeting setup which is known as "broad match". I just wanted to point out a few reasons why, as I had a client come across examples of this recently. Here are a couple of things that [...]
