Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via search [...]
Carolyn Lyden gave a great keynote address at SMX Advanced 2021 this week about empathy marketing and it really hit home with me. It was a great way to put much of what I have been preaching into one succinct phrase. Empathy marketing is all about the user and making sure you are giving them [...]
There are many, many SEO tools out there to help you move your site up the rankings. Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]
This year it worked out that Tuesday of my SMX Advanced experienced was very SEO focused, while Wednesday saw a deep dive in to pay per click, conversion rate optimization, and better use of analytics. Though less has changed on the PPC horizon than had last year, there was a lot to confirm that I [...]
One of the first discussions I have with a business owner when they ask for my help is to find out what they want potential customers, clients, or patients to do when they visit their site or find them online in some manner. Do they want a phone call, a registration, an email or form [...]
So Google will tell you that User Experience, or UX, is the #1 SEO factor. In a sense that may be true, but it is vague and confusing to many who seek actionable advice on how to move up the rankings. So I wanted to break down UX to help people understand what all of [...]
Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go. We have been fully immersed in helping business [...]
With Thanksgiving coming up this week, I wanted to talk about something everyone should have on their plate. As I have been brought in to consult on a number of site redesigns lately, I wanted to get out a very basic list that all of your landing pages should have. I continue to see developers [...]
One of the common issues I see when helping clients with SEO or PPC programs is poor landing pages that scare visitors away or aren't built with converting in mind. You don't exist online if you don't have a search engine marketing plan, but there is no point bringing in new visitors if you aren't [...]
