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When is 4.8 Greater than 5.0? The World of Fake Reviews

I wrote this post in 2018 to help people understand the many fake reviews out in the community. Research has shown that people have figured it out.  A post I wrote touched on the study showing the benefit of asking and responding to reviews. This post was written all the way back in early 2018, [...]

Be Wary of Google Business Profile (GMB) Only Services in 2022

I have seen a lot of ads in 2022 for services that talk about focusing only on the Google Business Profile (formerly known as GMB) for small business success.  I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly [...]

Examining Five-Star Reviews: Website and SEO Success

I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe.  For one thing, there is no mention of how many 1-star reviews they have or even 2 stars.  There is no [...]

SECRET Formula for Small Business SEO Success

One thing that becomes more and more clear to me as the years go by in the SEO industry, is that small business SEO is its own animal. In fact, many companies that call themselves small business SEO companies really are not.  Many of the big agency tools that just track websites will cost the [...]

Handling Digital Marketing Emergencies: SEO, GBP, Google & Digital Ads

I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, [...]

The 3 Fundamental Pieces of the Small Business SEO Puzzle

SEO can be complicated. There are literally hundreds, if not thousands of ranking factors.  Every factor has a balance in terms of the search term and competition, so things can get a bit complicated. When I started in the SEO world over 15 years ago, there were some basic and consistent overall ranking factors. Then [...]

Digital Marketing and SEO Referral Program from You Can Be Found

We have seen tremendous success and growth over the last fifteen-plus years due to our amazing friends and clients.  Clients and partners have been a key source to our growth and we love to give back. Though we have always had a referral program to reward clients and friends for bringing us new business, we [...]

Learning from 2021 for a Successful 2022 in SEO and Google Ads for Your Small Business

It has been a pretty wild couple of years for everyone, including the world of search. As the pandemic started to take over the way business operated in 2020, we saw more and more reliance on search and digital marketing to connect with our audiences. More and more people were forced to stay at home [...]

Historic Small Business Local Search Changes in December

Google has definitely kept us on our toes this year with many adjustments to the algorithm, but they may have waited until the holidays for the one that will hit small businesses the most significantly. The big local search update that rolled out in December seems to have a significant impact on local maps listings, [...]

Yellowstone National Park & Local Search: You Can Be Found Anywhere

Somehow we missed November so we are behind on our You Can Be Found Anywhere episodes.  I will try to get two in here in December. Give Me A Home Where the Customers Roam For this first December episode, we head back out west to Yellowstone National Park and the roaming buffalo, or technically the [...]

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