SEO seems daunting and complicated to many small business owners. They get conflicting information from different sources and aren't sure who to believe. I often run into prospects that have recently been told some secret technique or strategy that is either outdated or unethical. Or sometimes people just totally miss very important factors in the [...]
Links are an important part of SEO, and sometimes the most confusing part for small business owners. Links were an important part of how Google differentiated itself as a search engine back when many search engines were more like the Yellow Pages with categories and alphabetizing. Often when I sit down with (or Zoom with [...]
Our latest You Can Be Found Anywhere finds me riding one of the most beautiful scenic drives in the USA. The Pig Trail Scenic Byway works its way through Ozark National Forest with lots of twisting turns, waterfalls, and beautiful scenic overlooks. You won't forget a quick drive down this road that is about an [...]
The fundamental point of the Google algorithm is to provide the best answers and user experience to searchers. Though it can be frustrating at times when you see people game the system, there is also beauty in the fact that there is still an opportunity for small businesses to outrank the big sites if they [...]
On the heels of a brilliant article that Cyrus Shepard put out about what is given value in the world of link building, I wanted to do my job and simplify things a little bit for the normal business owner. Those of us in the search industry salivate at the thought of ranking factor studies [...]
There are many, many SEO tools out there to help you move your site up the rankings. Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]
Links are often the most misunderstood part of SEO for small business owners trying to compete in this confusing environment. With recent studies showing inbound links still being a huge part of ranking success, I still have many talks with business owners that think if you just insert keywords on your pages and in your [...]
Have you seen your site take a turn in traffic in recent weeks? Was it a reversal of what happened last fall? Google just had yet another major algorithm update on March 12. Rumors around the industry are that this update is a bit of a rollback from some of the big changes that were [...]
With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything. It has always been the case that everything is relative in SEO. If you aren't competing against Amazon, your [...]
The driving mantra for SEO is that "Content is King" and I often struggle to get clients to keep adding content pages to their site to "feed the Google beast". Google views your site as an entity and assigns it topical trust so the more pages you have building up your topical trust the better. [...]
