Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via search [...]
One of the first discussions I have with a business owner when they ask for my help is to find out what they want potential customers, clients, or patients to do when they visit their site or find them online in some manner. Do they want a phone call, a registration, an email or form [...]
With Thanksgiving coming up this week, I wanted to talk about something everyone should have on their plate. As I have been brought in to consult on a number of site redesigns lately, I wanted to get out a very basic list that all of your landing pages should have. I continue to see developers [...]
We regularly work with web developers, IT professionals, and marketing consultants to provide great, reputable, online marketing services from an A+ BBB company and Google Certified Partner. As a search marketing specialist myself, I know how difficult it is to stay on top of the latest, most important rules and trends in the business. Bring value to [...]
One of the common issues I see when helping clients with SEO or PPC programs is poor landing pages that scare visitors away or aren't built with converting in mind. You don't exist online if you don't have a search engine marketing plan, but there is no point bringing in new visitors if you aren't [...]
