Keyword Evolution for Small Business: From Density, to BERT and MUM

If you want to save some time and get right to the point, make sure you are writing quality, unique content that helps your users get what they are looking for. This concept comes up so often in my blog posts and talks with clients. It seems overly simplified, but if you are running a [...]

Creative Keyword Research: Google Trends

Content is King in the world of SEO and sometimes it helps to get your content out there early and get positioning before your competitors in the small business world.  One of the questions I hear most often is "what do I write about?".  It seems simple, but once you start to focus I find [...]

Long-Tail Keywords for Small Business SEO

A number of recent studies I have shared recently have given business owners and small business SEO experts like myself a chance to read between the lines and adjust our strategies.  Combining recent studies like the Banklinko study I shared on social media yesterday and a recent update to a great and in-depth guide to [...]

Service Intent Searches During COVID-19 Corona Virus Period in NJ

UPDATE: Because Google Trends shows week data ending on weekends, I will update in the beginning of the week for the prior week. Last night the NBA season was postponed due to the virus.  This is likely only one of the beginning signs of a major disruption to everyone's lives in the US over the [...]

Searching for a Happy Thanksgiving?

This is an updated post from 2015. On this day before Thanksgiving I just wanted to reach out and wish everyone a very Happy Thanksgiving and have a little non-scientific fun looking at what we search for related to Thanksgiving.  I used the Google keyword tool to inform my data here and started my research [...]

By |2019-11-27T16:50:01+00:00November 27th, 2019|Categories: Holiday, Keyword Research, SEO|Tags: , , |

Niche E-commerce SEO Success with Content Deconstruction and Targeting

In the past year or so I have taken on more e-commerce clients to help in what are often very tough markets. Usually, in the e-commerce space, you are taking on not only Amazon but other brand behemoths that will always have stronger domains than your small business site. There is an answer to getting [...]

SEO Keyword Research is a Whole New Ballgame – TF-IDF

With the rise of semantic search in recent years, which is basically Google's AI getting better at figuring out what good content is, rather than just searching for how often a specific keyword or phrase shows up on a page, the world of keyword research has changed significantly.  We no longer focus on a keyword [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Copy and Paste Large Cities and States List for Google Ads Negative Keyword Lists

If you manage Google Ads for your company or for many companies, you will sometimes notice pesky city or state names coming up in your search terms that are irrelevant to you. This happens a lot if you are targeting a large geographic area, but are only trying to get people focused on your location.  [...]

DIY SEO Competitive Analysis – Know Your Market

With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything.  It has always been the case that everything is relative in SEO.  If you aren't competing against Amazon, your [...]

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