Image Optimization

Google Gets Keywords From Your Images

This is an update of an older post. Google's understanding of images has evolved greatly and it is definitely an important aspect of how they understand the content on your site and your Google Business Profile heading into 2024. I shared the amazing Local Search Deep Dive a few years back with Mike Blumenthal and [...]

Images Tell a Story and Help UX and SEO

I often tell SEO and PPC clients that they have to remember that every page on their website is a landing page and to always think of the user experience.  You need to make the user feel comfortable with what you do and your business process. It is also important to remember that your Google [...]

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