Understanding SEO's Evolution Ah, SEO. Just when you think you've got it figured out, it changes like a chameleon on caffeine. Search Engine Optimization (SEO) is not some mystical art; it's a dynamic, ever-evolving practice that adapts to new technologies and user behaviors, staying a crucial part of digital marketing. Many misconceptions about SEO stem [...]
It has been mayhem in the Google search results in recent weeks, and really in the last couple of years. Another big change coming up very soon. Google has been incorporating AI into results as well as making up for a bad PR hit they had from updates in 2023. It is easy to get [...]
This is an update of an older post. Google's understanding of images has evolved greatly and it is definitely an important aspect of how they understand the content on your site and your Google Business Profile heading into 2024. I shared the amazing Local Search Deep Dive a few years back with Mike Blumenthal and [...]
There has been a lot of excitement of late in the world of AI as the ChatGPT tool has been surprising people with the quality of experience it provides in chatting, or writing helpful answers to questions and queries. You can find out more about it at the link, but it is essentially a "smart" [...]
I mentioned earlier in the week that the "Helpful Content Update" is coming from Google. In some ways, it has already begun. Google already has the data. It is just a matter of pushing the button and rolling it out. I have shared details on the update and the key facts from reputable industry information [...]
If you follow the world of SEO closely, you have heard there is a huge change coming to the Google algorithm. It has been called the "Helpful Content Update". Some industry experts expect it to change the face of SEO on the level of some of the biggest updates ever like "Panda" eleven years ago. [...]
In the world of SEO, we have heard for years that "content is king". Creating great, and unique, content is the best way to target users and keywords for SEO. More importantly, content that helps provide the best answer to users' searches. I have talked about "information gain" in the past for SEO. Providing new [...]
There has been a lot of buzz around Google blocking third-party cookies and FLOC and a number of things that the typical small business owner isn't totally tuned into. This post isn't intended to get into the weeds, but to give you the headlines, and the options to read up on the details. So I [...]
This is an update of a post from 2019 that still rings true. Updated a bit for some changes since then. As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me trying to figure out why [...]
A recent study by Sterling Sky on the effectiveness of keyword stuffing in the business name on Google My Business brings up a regularly occurring issue in the world of SEO - when is it ok to break the rules to take advantage of flaws in the search algorithm? I regularly have prospects or clients [...]
