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How to do Free Content Pruning after Google Helpful Content Update

I mentioned earlier in the week that the "Helpful Content Update" is coming from Google. In some ways, it has already begun. Google already has the data. It is just a matter of pushing the button and rolling it out.  I have shared details on the update and the key facts from reputable industry information [...]

What is Helpful Content for Small Business SEO?

If you follow the world of SEO closely, you have heard there is a huge change coming to the Google algorithm. It has been called the "Helpful Content Update".  Some industry experts expect it to change the face of SEO on the level of some of the biggest updates ever like "Panda" eleven years ago. [...]

AI Created Content Not The Answer for Small Business SEO – Yet

In the world of SEO, we have heard for years that "content is king". Creating great, and unique, content is the best way to target users and keywords for SEO.  More importantly, content that helps provide the best answer to users' searches. I have talked about "information gain" in the past for SEO.  Providing new [...]

Small Business Advertisers, Google, and Third-Party Cookies

There has been a lot of buzz around Google blocking third-party cookies and FLOC and a number of things that the typical small business owner isn't totally tuned into.  This post isn't intended to get into the weeds, but to give you the headlines, and the options to read up on the details. So I [...]

How to Address and Correct Big Drops in SEO Traffic

This is an update of a post from 2019 that still rings true. Updated a bit for some changes since then. As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me trying to figure out why [...]

Making the Right SEO and Local Search Decisions

A recent study by Sterling Sky on the effectiveness of keyword stuffing in the business name on Google My Business brings up a regularly occurring issue in the world of SEO - when is it ok to break the rules to take advantage of flaws in the search algorithm? I regularly have prospects or clients [...]

Check Out How Google Understands Your Images

I shared the amazing Local Search Deep Dive last week with Mike Blumenthal and Carrie Hill discussing how amazing Google has become at understanding images and relating them to search entities. You can listen and read about that here. I wanted to share the tool they mention and give a little bit of perspective on [...]

North Carolina SEO Rankings: You Can Be Found Anywhere

This month our You Can Be Found Anywhere segment finds me sliding down sliding rock at Pisgah National Forest in North Carolina.  I would highly recommend it. Avoid Sliding SEO Rankings The idea here is that if you see your rankings are sliding, you definitely want to call in a reputable SEO consultant to help [...]

Content Audit: What is Helping and What is Hurting?

With the latest Google algorithm update, much has been said about content audits and figuring out which old content is valuable to you and what is dragging you down or hurting your site.  In these days of "crawl budget" worries, site owners need to make sure Google comes to the right pages and ignores those [...]

Reputation a Growing Part of the Changing Google Algorithm

In recent years the industry will buzz after each algorithm update about specific measures that have changed regarding the BBB rating or the number of reviews, etc. Often Google will come out and say that certain items are not specifically part of the algorithm, even when much of the data would say otherwise.  In many [...]

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