Google Certified Partner

Google Certified Partner: What and Why?

I recently finished my now annual exams to qualify as a Google Certified Partner, and it always brings to mind the question many ask or want to ask about what that means and why it is important.  The short answer is it doesn't mean all that much and it isn't overly important. However, the title [...]

Not Exactly! Google Changed the Meaning of Exact Match Keywords

This is to serve as a warning to you.  A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default "broad match" that everyone tends to use can cause a lot of wasted budget.  Well, now Google has made things even [...]

Why I’m Your NYC, NJ, PA Google Certified Partner

I have had a number of people ask me recently why I am a Google Certified Partner and what it entails. I just wanted to take a moment to explain how me being a Google certified partner is a benefit to my clients. For the first few years that I was in business I hesitated to [...]

Why I’m Your NYC, NJ, PA Google Certified Partner

Having just recently completed my latest exams to maintain my status as Google Certified Partner, I thought I should take a moment to explain what this means to clients and potential clients as it is a question I am often asked. Being a partner gives me access to immediate Google support to resolve complicated and [...]

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