For digital marketers, using Google Analytics 4 (GA4) has been a learning process. n this article, we reveal the difficulties they faced during the switch from its predecessor, Universal Analytics, and how they tackled them. From changing how they measure things to understanding complicated data, GA4 required marketers to be flexible and quick to adapt. [...]
Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via search [...]
I have had a few talks recently with clients and prospects about how to know what is even working with SEO and Google Ads or PPC. I have even sat with prospects recently that spent thousands of dollars a month with a company and didn't even know what they were doing for them. They provided [...]
Many small businesses I work with find it difficult to understand what is working and what isn't. Often, we get stuck in the trap of just focusing on traffic, when it isn't too difficult to dig into the data a little more and make better measurements that lead to better decisions. Sites selling goods directly [...]
With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic. Most often the dramatic drop is due to old content. Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]
Today I wanted to share an example of what happens when all of the pieces come together with an SEO plan. We try to fill in the gaps for small businesses. Some businesses can create great content on their own, or have tons of great relationships to use for building links and site strength. Some [...]
At a recent local search conference I learned more about the amazing Google Data Studio tool, which is free and though has a little bit of a learning curve, can do an amazing job at combining a lot of that important information from different sources into one spot. One of the problems I was having [...]
In this quickly changing world of digital marketing, it can often be confusing for a business owner to measure and understand what marketing tactics are working and what aren't. One of the common complaints I hear when talking with business owners is to understand where to spend their marketing dollars. It seems like every networking [...]
This year it worked out that Tuesday of my SMX Advanced experienced was very SEO focused, while Wednesday saw a deep dive in to pay per click, conversion rate optimization, and better use of analytics. Though less has changed on the PPC horizon than had last year, there was a lot to confirm that I [...]
Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go. We have been fully immersed in helping business [...]
