Google algorithm updates

Information Gain and the NOW of SEO

This is a post I wrote in 2020 that has proven to be true now in 2022.  With the latest "helpful content" update from SEO combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said back in 2020 and make sure you are adding [...]

Will Smith and Google Understanding Searcher Intent

Will Smith set the country on fire last night with his actions at the Oscars. Without getting into the psychology of whether Will Smith is ok or the morality of what he did, let us all acknowledge it made everyone start Googling Will Smith this morning. It is a good example of how Google has [...]

How to Address and Correct Big Drops in SEO Traffic

This is an update of a post from 2019 that still rings true. Updated a bit for some changes since then. As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me trying to figure out why [...]

Small Business SEO and Google Ads Strategies Heading into 2021

There is SEO and then there is small business SEO.  Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are.  This is [...]

Is Passage or Paragraph SEO Now a Tactic for Small Businesses?

With Google's recent announcement that it will "consider passages from pages as an additional ranking factor", the industry went wild with chatter. What does this mean for small businesses or for any business really?  What changes should you make to your content to better optimize for the "passage era" of the Google algorithm that is [...]

How Would You Rank the Internet? SEO for Everyone

From a Google search, the last reputable count of pages Google had in their index was 130 trillion in 2016, and that number was up 100 trillion from four years prior, so who knows what kind of numbers we have reached. In fact, it probably doesn't even matter at this point as the number has [...]

Important Elements of a Small Business SEO Plan

I recently had the opportunity to have a small business prospect share with me the SEO plan being presented by a competitor of mine.  It was alarming how much they were missing the mark.  For the most part, the company would be wasting money in the wrong places and completely ignoring other important aspects of [...]

Content is King in SEO: More Pages For Each Topic in 2020

Since I got involved in the SEO industry nearly 14 years ago, "Content is King" has been one of the major themes.  With algorithm updates over the years, Google has gotten better at algorithmically rewarding and penalizing good and bad content, by looking at different ranking factors. These factors include speed and links pointed at [...]

Why Evergreen Content Can Be Dangerous for SEO

In the world of SEO and the Google algorithm, there are always hot tips and tactics that help you advance with the latest Google adjustment. In most cases over the years, tactics that are initially good ideas and meant to help, eventually get abused to the point of becoming a negative for you and your [...]

Google’s Latest Update Dials Back Some Changes From Last Year?

Have you seen your site take a turn in traffic in recent weeks?  Was it a reversal of what happened last fall?  Google just had yet another major algorithm update on March 12. Rumors around the industry are that this update is a bit of a rollback from some of the big changes that were [...]

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