Google Algorithm Update

Rumors of the Death of SEO Continue to be Greatly Exaggerated

We want to explore the evolution of SEO. Those outside the industry or in competitive industries like to regularly say that SEO is dead to get business owners to move budgets away. As long as people are using search engines to find products and services, SEO will be very important. The tactics may evolve and [...]

Why Fresh Content is Vital for Small Business Websites

Why Fresh Content is Vital for Small Business Websites I have recently met with some small business owners with recent declines in traffic. Some hadn't added or updated content on their site in 4-5 years. Outdated or poorly designed content can significantly harm a business's reputation and perception. When potential customers or existing clients come [...]

Unmasking Misleading SEO Sales Tactics: Protecting Small Business Owners

Small business owners are often bombarded with sales pitches promising instant SEO success and skyrocketing rankings. Many of us get emails or LinkedIn messages almost every day telling us how our site has promise but is doing everything wrong. They tell you they can fix everything and make you millions. However, it's crucial to approach [...]

Search Basics: The Top 5 Local Search Ranking Factors from the 2023 Study

Sometimes we get too far down our own silo in our industries to remember to address some of the basics. I will have a discussion with a client or prospect that will ask a question that reminds me once again that they don't dig into the weeds of this stuff every day.  Whitespark just came [...]

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