I recently was given early access to Bard and wanted to play around a bit. I had just had a prospect ask me this question yesterday morning, so I thought I would see what Bard had to say about it, and then tweak a bit with my own thoughts. Sometimes this type of thing can [...]
If you follow my blog and newsletters, you definitely have heard me warn against the dangers of letting Google run your Google Ads campaigns. Performance Max campaigns are another example of a "black box" type ad spend where Google takes your ad dollars and spends them in a way that you have less and less [...]
In the world we live in with constant notifications for everything from new emails and texts to news updates and more, we are constantly triggered into action or worry by the latest icon that pops up on our phones. Google adds to the digital stress with regular updates on your optimization score. I've written before [...]
There has been a lot of buzz around Google blocking third-party cookies and FLOC and a number of things that the typical small business owner isn't totally tuned into. This post isn't intended to get into the weeds, but to give you the headlines, and the options to read up on the details. So I [...]
