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Be Wary of Automatic AI Updates to Your Google Ads Accounts

Google Ads can be a very helpful and efficient way to get new business when handled properly. It is an immediate way to get out in front of people that are actively searching for what you offer. In many ways Google presents a very simplified version of their Google Ads tool that can get you [...]

Funny Farm Animal Rescue – Digital Marketing & SEO Rescue with You Can Be Found

I have been doing a lot of digital marketing rescues for the last few years. It seems only fitting that the latest You Can Be Found Anywhere finds me at another animal rescue. We have explored Best Friends Animal Sanctuary in the past, and now we chose one a little bit closer to home. Most [...]

Latest Google Ads Scams May Be Google Themselves

Be careful out there.  For years I have saved several people per year who had "help" from Google with setting up their Google Adwords (now referred to as Google Ads) campaigns.  There was a time when I was warning people about fake people calling and tricking business owners into letting them "help" them with Google [...]

You Should Definitely Be Using Audiences in Your Small Biz Google Ads Campaign

Are you using audiences in your Google Ads campaigns?  It isn't hard to do and can make a big difference in campaign performance.  For the most part, I always say measure everything you can to help make better decisions.  Google Ads allows you to set up Audience observations with a pretty simple search and a [...]

Common Small Biz Google Ads Mistakes to Avoid

Google Ads can be very confusing for small business owners.  They know that. That's why they call you all the time to try to tell you what to do and why they try to take over your decision-making with Smart Campaigns, etc.  They are trying to make it a bit easier, but also trying to [...]

Dangers in Performance Max Campaigns

If you follow my blog and newsletters, you definitely have heard me warn against the dangers of letting Google run your Google Ads campaigns. Performance Max campaigns are another example of a "black box" type ad spend where Google takes your ad dollars and spends them in a way that you have less and less [...]

Are Google Ads Worth it for Shopify?

There is no easy answer when it comes to whether or not Google Ads are worth it for Shopify businesses. It ultimately depends on a number of factors, including your goals, your target audience, your budget, and more. For the most part, if you know what you are doing, you can scale up an ad [...]

Handling Digital Marketing Emergencies: SEO, GBP, Google & Digital Ads

I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, [...]

How Much is Google Ads Monthly?

I get this question all of the time. What is the monthly cost to run Google Ads?  As with many questions in the world of digital marketing, the answer is, "it depends". The absolutely simplest answer is as much as you want to spend. So How Does Google Ads Work? Google Ads itself is a [...]

Zippo Museum – You Can Be Found Anywhere – Ignite Your SEO

Finally back on track with our You Can Be Found Anywhere episodes. Adding another winter adventure to the Zippo Museum in Bradford, Pennsylvania. If you ever find yourself in northwestern PA, it may be worth a stop to Bradford.  I went on a winter adventure and took in the Zippo Museum and the Kinzua bridge [...]

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