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Google Ads Keeps Changing the Rules to Keep More of Your Small Biz Money

I have reported many times on how Google regularly makes apparently subtle changes to the rules in Google Ads that essentially move the goalposts and give them more control of the money you spend.  At a time when Google Ads revenue is up, but their share of search is down, it makes sense that they [...]

Geotargeting in Google Ads Getting Worse, Especially for Local Businesses

I try to use my blog to simplify some of the more advanced and "in the weeds" issues in digital marketing.  Digging into the Google algorithm or the constant evolution and shift in all of the options and settings in Google Ads.  One thing that has really hit businesses in the last couple of years [...]

These are the leading causes of Google Ads waste for small businesses

The Impact of Google Ads Waste on Small Businesses Google Ads has become a vital tool for small businesses in driving online visibility and acquiring customers. It offers a platform for businesses to target potential customers at the exact moment they are searching for relevant products or services. However, without proper optimization and management, Google [...]

Why Digital Marketing for Small Businesses? Maximizing ROI

In today's digital landscape, small businesses need to leverage the power of digital marketing to thrive and stay competitive. This blog post delves into the importance of digital marketing for small businesses, with a particular focus on the return on investment (ROI) of tactics like search engine optimization (SEO). We'll explore why measuring success is [...]

What are SEO and PPC with a little help from Bard

I recently was given early access to Bard and wanted to play around a bit. I had just had a prospect ask me this question yesterday morning, so I thought I would see what Bard had to say about it, and then tweak a bit with my own thoughts.  Sometimes this type of thing can [...]

Be Wary of Automatic AI Updates to Your Google Ads Accounts

Google Ads can be a very helpful and efficient way to get new business when handled properly. It is an immediate way to get out in front of people that are actively searching for what you offer. In many ways Google presents a very simplified version of their Google Ads tool that can get you [...]

Funny Farm Animal Rescue – Digital Marketing & SEO Rescue with You Can Be Found

I have been doing a lot of digital marketing rescues for the last few years. It seems only fitting that the latest You Can Be Found Anywhere finds me at another animal rescue. We have explored Best Friends Animal Sanctuary in the past, and now we chose one a little bit closer to home. Most [...]

Latest Google Ads Scams May Be Google Themselves

Be careful out there.  For years I have saved several people per year who had "help" from Google with setting up their Google Adwords (now referred to as Google Ads) campaigns.  There was a time when I was warning people about fake people calling and tricking business owners into letting them "help" them with Google [...]

You Should Definitely Be Using Audiences in Your Small Biz Google Ads Campaign

Are you using audiences in your Google Ads campaigns?  It isn't hard to do and can make a big difference in campaign performance.  For the most part, I always say measure everything you can to help make better decisions.  Google Ads allows you to set up Audience observations with a pretty simple search and a [...]

Common Small Biz Google Ads Mistakes to Avoid

Google Ads can be very confusing for small business owners.  They know that. That's why they call you all the time to try to tell you what to do and why they try to take over your decision-making with Smart Campaigns, etc.  They are trying to make it a bit easier, but also trying to [...]

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