Google Ads management

Google Ads Keeps Changing the Rules to Keep More of Your Small Biz Money

I have reported many times on how Google regularly makes apparently subtle changes to the rules in Google Ads that essentially move the goalposts and give them more control of the money you spend.  At a time when Google Ads revenue is up, but their share of search is down, it makes sense that they [...]

Avoid Mistakes Setting Up Your Small Business Google Search Ads Campaign

Google Ads can be a powerful tool for businesses to get found when potential customers or clients are searching for what they have to offer, but there is a lot of danger in setting up your ad campaigns if you don't know how to avoid the traps Google has set up for you. The problem [...]

How to Stop or Start Your Google Ads Campaign

This is a basic but important post to show you how to start (enable) or stop (pause) y0ur Google Ads campaigns. I have helped many small business owners set up campaigns and often I am asked how to turn them on or off.  If you have had a consultant build a campaign for you, which [...]

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