Google AI Ads. You might have gotten to this post because you’re searching for guidance on the latest AI offerings from Google Ads. The world of digital marketing is increasingly embracing artificial intelligence (AI) , and Google Ads is no exception. However, with this shift comes a crucial question for marketers and businesses alike: should [...]
Importance of Digital Marketing for Small Businesses In today's digital era, it's essential for small businesses to integrate both traditional and digital marketing strategies to reach a broader global audience. Digital marketing offers numerous advantages, including the ability to engage with prospects, target the right audience, communicate at every stage of the buying process, save [...]
You work hard at what you do. You are successful because you have a passion and love for what you offer. The hard part is all of the other stuff that comes with running your business. The accounting, the HR, and the other stuff. And of course the marketing. How do you decide what works [...]
Google Ads can be a very helpful and efficient way to get new business when handled properly. It is an immediate way to get out in front of people that are actively searching for what you offer. In many ways Google presents a very simplified version of their Google Ads tool that can get you [...]
Be careful out there. For years I have saved several people per year who had "help" from Google with setting up their Google Adwords (now referred to as Google Ads) campaigns. There was a time when I was warning people about fake people calling and tricking business owners into letting them "help" them with Google [...]
Google Ads can be very confusing for small business owners. They know that. That's why they call you all the time to try to tell you what to do and why they try to take over your decision-making with Smart Campaigns, etc. They are trying to make it a bit easier, but also trying to [...]
This is yet another update to an original post from fall of 2020. The other facts are true, but this now comes with a warning that Google is trying to force advertisers to grant them the right to make changes to your account. Google has gotten us attached, and then changed the rules on us [...]
Back in September, I pointed out some of the sneaky ways Google has been slowly creeping in and removing more and more control from the advertiser to run their campaigns efficiently. One "Google Creep" method that was discussed and got a lot of reaction from the industry was limiting which search terms that the advertiser [...]
I have had a few talks recently with clients and prospects about how to know what is even working with SEO and Google Ads or PPC. I have even sat with prospects recently that spent thousands of dollars a month with a company and didn't even know what they were doing for them. They provided [...]
SEO and Google Ads can be very rewarding to your business, but they can also be very confusing. It can be very easy to be led down the path by old news or even by Google themselves. With over a decade in the industry, I take great joy in educating small business owners about the [...]
