google ads consulting

Geotargeting in Google Ads Getting Worse, Especially for Local Businesses

I try to use my blog to simplify some of the more advanced and "in the weeds" issues in digital marketing.  Digging into the Google algorithm or the constant evolution and shift in all of the options and settings in Google Ads.  One thing that has really hit businesses in the last couple of years [...]

Should You Trust Google AI in Your Google Ads?

Google AI Ads. You might have gotten to this post because you’re searching for guidance on the latest AI offerings from Google Ads. The world of digital marketing is increasingly embracing artificial intelligence (AI) , and Google Ads is no exception. However, with this shift comes a crucial question for marketers and businesses alike: should [...]

Enhancing Small Business SEO and Google Ads for Online Success

Importance of Digital Marketing for Small Businesses In today's digital era, it's essential for small businesses to integrate both traditional and digital marketing strategies to reach a broader global audience. Digital marketing offers numerous advantages, including the ability to engage with prospects, target the right audience, communicate at every stage of the buying process, save [...]

Small Business Digital Marketing Made Easy – SEO, PPC, Local Search

You work hard at what you do.  You are successful because you have a passion and love for what you offer. The hard part is all of the other stuff that comes with running your business. The accounting, the HR, and the other stuff. And of course the marketing. How do you decide what works [...]

Be Wary of Automatic AI Updates to Your Google Ads Accounts

Google Ads can be a very helpful and efficient way to get new business when handled properly. It is an immediate way to get out in front of people that are actively searching for what you offer. In many ways Google presents a very simplified version of their Google Ads tool that can get you [...]

Latest Google Ads Scams May Be Google Themselves

Be careful out there.  For years I have saved several people per year who had "help" from Google with setting up their Google Adwords (now referred to as Google Ads) campaigns.  There was a time when I was warning people about fake people calling and tricking business owners into letting them "help" them with Google [...]

Common Small Biz Google Ads Mistakes to Avoid

Google Ads can be very confusing for small business owners.  They know that. That's why they call you all the time to try to tell you what to do and why they try to take over your decision-making with Smart Campaigns, etc.  They are trying to make it a bit easier, but also trying to [...]

Google Keeps Taking Away Control of Our Ad Spend

This is yet another update to an original post from fall of 2020. The other facts are true, but this now comes with a warning that Google is trying to force advertisers to grant them the right to make changes to your account. Google has gotten us attached, and then changed the rules on us [...]

“Other” Search Terms Accounting for Over 33% of Budget and Growing

Back in September, I pointed out some of the sneaky ways Google has been slowly creeping in and removing more and more control from the advertiser to run their campaigns efficiently. One "Google Creep" method that was discussed and got a lot of reaction from the industry was limiting which search terms that the advertiser [...]

Measuring Small Business SEO and PPC Success

I have had a few talks recently with clients and prospects about how to know what is even working with SEO and Google Ads or PPC.  I have even sat with prospects recently that spent thousands of dollars a month with a company and didn't even know what they were doing for them. They provided [...]

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