A recent study by Sterling Sky on the effectiveness of keyword stuffing in the business name on Google My Business brings up a regularly occurring issue in the world of SEO - when is it ok to break the rules to take advantage of flaws in the search algorithm? I regularly have prospects or clients [...]
It is a different time and many businesses are tweaking and pivoting their business model to compete in different ways. There is an opportunity there, but you want to do it the right way. In terms of getting business via SEO or paid search (Google Ads or others), you need content that explains what you [...]
As Google gets more nuanced with its algorithm over time, we are seeing reviews move up in importance and offer a lot more information than simply the overall score. Sergey Alakov recently found Google showing thumbs up and thumbs down to specific features within hotel reviews. This is the canary in the coal mine for [...]
It is believed that there are literally hundreds of ranking factors for the Google algorithm. Being in the SEO world every day, I have to decide on which tools to use for audits to determine what is right or wrong with different businesses and their approach to SEO. Typically any small business web presence is [...]
The Google My Business (GMB) page is becoming more and more important for not only just local businesses but every business trying to do business through Google, which is pretty much a required piece of your marketing strategy going into 2019. Earlier this year, I did video posts on how to claim your GMB listing [...]
