DIY SEO

Small Business Website Structure SEO Basics

Google is in the business of providing the best answers to user’s searches. There are certain basic SEO elements to keep in mind when building or redeveloping any business website. The basics of Google search have been the same for 20 years. They are just getting better at measuring and understanding the content and adjusting [...]

About Time to Show Off Credibility: SEO and About Page

I wrote last week about the importance of showing your "credibility" going forward to Google and more importantly, your website visitors. Google just gets better at figuring out ways to measure these things and factor them into the equation.  I spend a lot of time telling people to lead with your solutions because the first [...]

If Your Business is Paying Less Than $500/Month for SEO, You Are Probably Getting Ripped Off

I hate to be the bearer of bad news, but if you have someone taking care of your SEO at less than $500/month, you are likely not getting value.  In fact, in many cases, you are getting ripped off.  The typical price of an effective SEO plan starts at $500/month. For less than that, you [...]

You Really Did It! Experience and Small Biz SEO Success

The Google algorithm has been in what seems like a constant state of flux in the past two years. With the "helpful content update", we saw Google leaning into better and more helpful content to users. Makes sense right? Google is in the business of providing the best answers to search queries.  With the advent [...]

Instant Small Business SEO Success…

First of all, I apologize, because I hate clickbait. Did you click on the article thinking for that immediate gratification of SEO rankings and success? Unfortunately, many small businesses get tricked into this with fancy sales pitches and sneaky promises that capitalize on both business owners desire to succeed and their confusion about how SEO [...]

Content Velocity: A Differentiator for Your Small Business SEO

Content Velocity and Its Impact on Small Business SEO Content velocity refers to the rate at which a brand generates and publishes content over a defined period, such as months or quarters. It is an essential factor in small business SEO, as search engines tend to view websites with higher content velocity as more authoritative [...]

Secrets to 2024 Small Biz SEO Success: The 5W’s, and H

I grew up the son of a journalist, so I may have heard about this concept more times than the average person. However, when it comes to small business success, the 5 W's of journalism can be the quickest pathway to getting regular search traffic for what you offer.  My job is to help simplify [...]

Why Your Small Business Shouldn’t Solely Rely On AI Content to Succeed at SEO

First of all, as with many SEO messages, there is nuance here.  It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them.  It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]

The Best SEO Strategy for Small Businesses in 2024

In an increasingly competitive online landscape, SEO has become a critical tool for small businesses. It ensures visibility in search engine results and drives organic traffic, both essential for businesses to optimize their online presence. For example, a local bakery can use SEO techniques to appear in search results when customers look for "freshly baked [...]

Discussing “Openness” as a Local SEO Ranking Factor

When Joy Hawkins revealed at an early December Local U webinar that she had seen examples since the last major Google update of opening hours having pretty drastic changes to the rankings, the industry started to buzz. Within the conversation at that webinar, some clear cases were pointed out where this could have a horrible [...]

Go to Top