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Small Business SEO in 2021: Keep Focusing on the Basics

This is an update of a prior post but still holds true.  This underlines the fact that the ABC's of SEO stays the same and consistent and you can succeed without getting bogged down by the details. Let us focus on the details and you focus on doing a good job. The Google algorithm gets [...]

Jim Thorpe PA Overlook – Climbing the Rankings – YCBF Anywhere

In the latest You Can Be Found Anywhere we look back to the fall and a beautiful climb up a mountain in Jim Thorpe PA, for a beautiful payoff. You Can Be Found has been successfully helping small businesses compete against the big guys for nearly 15 years. We specialize in knowing the ins and [...]

Core Web Vitals for Small Business SEO in 2021

Google will tell you that User Experience (often seen as UX) is the most important ranking factor. This basically means that they have the user in mind for all of their algorithm tweaks, but is also quite vague and encompasses everything. UX includes good content, fast loading pages, easy to navigate websites, and trusted sources. [...]

Small Business SEO and Google Ads Strategies Heading into 2021

There is SEO and then there is small business SEO.  Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are.  This is [...]

Digital Marketing and SEO Referral Program from You Can Be Found

We have seen tremendous success and growth over the last fifteen years due to our amazing friends and clients.  Clients and partners have been a key source to our growth and we love to give back. Though we have always had a referral program to reward clients and friends for bringing us new business, we [...]

Google Ranking Factors are More Nuanced than Just Yes and No

On the heels of an announcement by Google last week that anchor text does impact rankings, it once again opens an important argument, or at least a deeper explanation for those that dabble in the world of SEO in a DIY type of way, or are listening to providers tell them what matters and what [...]

Shenandoah National Park, Virginia: You Can Be Found Anywhere SEO

After a bit of a crazy October, I promised two You Can Be Found Anywhere episodes in November, so here we go with number 2. I know, the whole year has been a bit crazy and it has been a bit more difficult to be found anywhere other than home. However, that makes it even [...]

Content Marketing Ideas for SEO: PAA is Free Market Research

One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to provide the best source and answer for user search queries. As Google evolves, they begin to look at your pages and even entire site as entities that [...]

Digital Marketing Emergency Management: SEO, GMB, Google & Digital Ads

I had a week loaded with helping both clients and prospects deal with some digital marketing emergencies.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, if [...]

Is Passage or Paragraph SEO Now a Tactic for Small Businesses?

With Google's recent announcement that it will "consider passages from pages as an additional ranking factor", the industry went wild with chatter. What does this mean for small businesses or for any business really?  What changes should you make to your content to better optimize for the "passage era" of the Google algorithm that is [...]

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