Risk Free & Algorithm Proof SEO for Small Business

This post was updated in June 2021. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others.  In all cases, the meat and potatoes fundamentals of SEO haven't changed much in the 15+ years I have been in [...]

How to Address and Correct Big Drops in SEO Traffic

This is an update of a post from 2019 that still rings true. Updated a bit for some changes since then. As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me trying to figure out why [...]

Keyword Evolution for Small Business: From Density, to BERT and MUM

If you want to save some time and get right to the point, make sure you are writing quality, unique content that helps your users get what they are looking for. This concept comes up so often in my blog posts and talks with clients. It seems overly simplified, but if you are running a [...]

Anchor Text for Small Business

Anchor text is another area where there can be a lot of discussions and, I believe, analysis paralysis.  In the world of SEO, we often reverse engineer to try to understand ranking factors.  We take a look at what pages are successful and then put all of the data from large samples of those successful [...]

Buttermilk/Mr. Rogers Waterfall in PA: You Can Be Found Anywhere

Our latest episode of You Can Be Found Anywhere finds me on a beautiful day in an Indiana County, PA neighborhood. The beautiful Buttermilk Falls is located on land once owned by Fred Rogers (Mr. Rogers) grandfather.  He spent a lot of time here as a child, helping form his loving view of the world. [...]

Small Business SEO Strategy: Nuance vs Black and White

If you follow the SEO industry on Twitter, the past six months or so have seen a lot more bickering and arguing than I have seen in the 15 years prior.  Granted, there was no Twitter when I got started, and I know SEO is just a part of the greater world, so it was [...]

Core Web Vitals for Small Business SEO – What Does it Mean?

Updated Post: Google recently delayed the rollout of the Core Web Vitals update to mid-June. However, the below still rings true. I often say in SEO everything is relative.  It can be frustrating to some, because "it depends" is a common answer in the SEO world.  Factors change based on searcher intent so every search [...]

Some Simple Secrets to Small Business SEO Success

SEO seems daunting and complicated to many small business owners. They get conflicting information from different sources and aren't sure who to believe. I often run into prospects that have recently been told some secret technique or strategy that is either outdated or unethical. Or sometimes people just totally miss very important factors in the [...]

Images Tell a Story and Help UX and SEO

I often tell SEO and PPC clients that they have to remember that every page on their website is a landing page and to always think of the user experience.  You need to make the user feel comfortable with what you do and your business process. It is also important to remember that your Google [...]

Abandoned Digital Marketing Plans – You Can Be Found Anywhere Pennsylvania

The latest You Can Be Found Anywhere is from the eastern end of the Sideling Hill Tunnel on the abandoned portion of the Pennsylvania Turnpike.  If you have the time while in the beautiful mountains of Central Pennsylvania, it is a very unique experience to come and check out the abandoned tunnels. There is a [...]

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