I have seen a lot of ads lately for services that talk about focusing only on the Google Business Profile for small business success. I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly brings you local search success. [...]
Sometimes in the world of SEO we get a little too black and white in a world with a lot of grays. Google themselves tells us that the number one ranking factor is user experience (UX), which probably includes hundreds of what we all consider individual ranking factors, which opens up to a lot of [...]
I recently had the amazing opportunity to see one of my bucket list waterfalls in the Columbia River Gorge in Oregon. Multnomah Falls is a large and picturesque waterfall that can actually be viewed pretty easily from just off the main highway that drives through the gorge. I was fortunate enough to pop in early [...]
I recently had the opportunity to visit the National Comedy Center in Jamestown, NY. As a huge fan of stand-up comedy, I was surprised to even learn that this place even existed, but it does not disappoint. You never know what you are getting yourself into driving 8 hours to an unknown museum in rural [...]
SEO can be complicated. There are literally hundreds, if not thousands of ranking factors. Every factor has a balance in terms of the search term and competition, so things can get a bit complicated. When I started in the SEO world over 15 years ago, there were some basic and consistent overall ranking factors. Then [...]
It has been a pretty wild couple of years for everyone, including the world of search. As the pandemic started to take over the way business operated in 2020, we saw more and more reliance on search and digital marketing to connect with our audiences. More and more people were forced to stay at home [...]
If you want to save some time and get right to the point, make sure you are writing quality, unique content that helps your users get what they are looking for. This concept comes up so often in my blog posts and talks with clients. It seems overly simplified, but if you are running a [...]
Local SEO is necessary for both online and offline businesses. Today there is a lot of competition, even for traditional brick and mortar firms, and people have become used to researching everything on Google. Whether you need an electrician, a plumber or an interior designer, the easiest thing you can do is to search for [...]
This year has been absolutely crazy and insane. Though I always tell clients that they need to measure the right things to make the right decisions. With SEO, though more traffic is generally positive, you want to make sure you focus on the right traffic that brings in business. A local business is helped more [...]
The world of SEO is always changing and it pays to be able to look into the future a bit and read the tea leaves to stay ahead of the curve. Though 2020 has been a mess in many ways, including the world of SEO and local search, with service pauses, Google glitches (see this [...]
