Digital Marketing

Unlocking SEO Success: Navigating Google’s Navboost, Localization, and Conversions

Google indexes the web by making a copy of it and uses sophisticated algorithms and machine learning models such as Navboost, RankEmbed, MUM, and DeepRank to rank documents. Navboost, a deep learning system, plays a pivotal role in Google's ranking mechanism, influencing the visibility of websites in search results. While the introduction of Navboost might [...]

Why Fresh Content is Vital for Small Business Websites

Why Fresh Content is Vital for Small Business Websites I have recently met with some small business owners with recent declines in traffic. Some hadn't added or updated content on their site in 4-5 years. Outdated or poorly designed content can significantly harm a business's reputation and perception. When potential customers or existing clients come [...]

Content Blocks: Elevating Your Small Biz SEO Strategy

In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just a choice – it's a necessity. Small businesses striving to make their mark in the online world need to embrace every tool at their disposal to rise above the competition. And in the realm of Search Engine Optimization (SEO), the [...]

How To Adapt To Google Analytics 4 (GA4) -14 Digital Marketers Share Their Tips

For digital marketers, using Google Analytics 4 (GA4) has been a learning process.  n this article, we reveal the difficulties they faced during the switch from its predecessor, Universal Analytics, and how they tackled them.  From changing how they measure things to understanding complicated data, GA4 required marketers to be flexible and quick to adapt. [...]

Why Digital Marketing for Small Businesses? Maximizing ROI

In today's digital landscape, small businesses need to leverage the power of digital marketing to thrive and stay competitive. This blog post delves into the importance of digital marketing for small businesses, with a particular focus on the return on investment (ROI) of tactics like search engine optimization (SEO). We'll explore why measuring success is [...]

The Top 6 SEO Tactics That Move the Needle for Small Business Websites

In the competitive landscape of the online world, small businesses need every advantage they can get to thrive and succeed. Achieving high search engine rankings is a vital aspect of this success, as it directly impacts visibility, organic traffic, and overall business growth. But which specific SEO tactics truly move the needle and help small [...]

Local SEO Basic Ranking Factors Explained With Accountants

Today we are just going to look at some key local ranking factors as we spot them in the wild, by using a state-level search for a business CPA. The specific search was for "best business CPA NJ". This is a typical search someone in NJ might make when looking to find a new CPA [...]

Information Gain and the NOW of SEO

This is a post I wrote in 2020 that has proven to be true now in 2022.  With the latest "helpful content" update from SEO combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said back in 2020 and make sure you are adding [...]

Be Wary of Google Business Profile (GMB) Only Services in 2022

I have seen a lot of ads in 2022 for services that talk about focusing only on the Google Business Profile (formerly known as GMB) for small business success.  I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly [...]

Common Small Biz Google Ads Mistakes to Avoid

Google Ads can be very confusing for small business owners.  They know that. That's why they call you all the time to try to tell you what to do and why they try to take over your decision-making with Smart Campaigns, etc.  They are trying to make it a bit easier, but also trying to [...]

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