Since March, most businesses have seen their Google Analytics or other forms of digital metrics become a garbled mess. The world has changed and whether this is the beginning of a new normal of some type, or a huge blip on the metrics radar, the last month or so is going to be hard to [...]
I have had a few talks recently with clients and prospects about how to know what is even working with SEO and Google Ads or PPC. I have even sat with prospects recently that spent thousands of dollars a month with a company and didn't even know what they were doing for them. They provided [...]
Many small businesses I work with find it difficult to understand what is working and what isn't. Often, we get stuck in the trap of just focusing on traffic, when it isn't too difficult to dig into the data a little more and make better measurements that lead to better decisions. Sites selling goods directly [...]
