Proud to be involved again with Asbury Park Porchfest. As porchfests have been taking the country by storm in recent years, my first experience with fun local event concept came before I moved over to Asbury Park. I happened across it one day years ago on a visit to town and asked about it. I [...]
First of all, as with many SEO messages, there is nuance here. It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them. It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]
In the ever-evolving landscape of digital marketing, one thing remains constant: change. As we look ahead, it's becoming increasingly evident that the realm of SEO is on the brink of a new era – one where the optimization efforts aren't just for search engines as we know them, but for the sophisticated AI-driven systems that [...]
In the fast-paced realm of SEO, staying ahead of the curve is essential. One strategy that has gained traction in recent years is content pruning. Contrary to popular belief, content pruning isn't just about the age of your content. It's about ensuring the usefulness and relevance of your digital assets. In this article, we'll delve [...]
Small business owners are often bombarded with sales pitches promising instant SEO success and skyrocketing rankings. Many of us get emails or LinkedIn messages almost every day telling us how our site has promise but is doing everything wrong. They tell you they can fix everything and make you millions. However, it's crucial to approach [...]
Fresh off my attendance at the prestigious Local U Advanced conference in Dallas, I'm reminded of a marketing fundamental that I have employed for years and works like a charm, but most small business owners overlook. It is also tremendously beneficial for content marketing ideas. Along with many other quick and easy content ideas for [...]
I wrote earlier in the week about some of the basics and biggest local ranking factors from the recent annual Whitespark study. I always recommend taking a deep dive into their study because they do a great job with it, but I also like to try to provide easily digestible headlines for the small business [...]
With some of the changes that have happened from Google in recent months, I want to help make sure we all keep our eyes on the right prize. I've written many times about measuring the right things to make the right decisions. With recent Google algorithm updates, small and locally focused businesses may see shocking [...]
The world has been buzzing about AI and ChatGPT in recent months. I have written quite a bit about the dangers involved from an SEO standpoint. I work with a number of clients in the world of health, and it can be even more dangerous in those scenarios. I attended Pubcon in Austin a few [...]
This is an update on a popular post from 2020. Though the studies referenced have aged a bit, the overlying theme is still the same, if not stronger. The best route into competitiveness for a small business is to focus on these long-tail keywords with more specificity. Too often people dive into SEO expecting to [...]
