Our latest You Can Be Found Anywhere is from deep in the woods of Pennsylvania, not far from the Delaware River. As I am known to do, I wanted to get out and find some waterfalls to get a little bit of zen and some peace of mind while enjoying the fall colors all around. [...]
Recent months have been a roller coaster ride in the world of Google Business Profiles. Though we know they can be a huge piece in the success of your business, we also can find ourselves beating our heads against the wall trying to navigate the glitches and errors that can cause major changes in our [...]
The SEO industry often gets a bit too caught up in chasing the algorithm. Google will tell you that User Experience is the top ranking factor. They continually tweak the algorithm with that in mind. Google's goal is to give the searcher the best response or experience when they are using Google. The evolution of [...]
SEO seems daunting and complicated to many small business owners. They get conflicting information from different sources and aren't sure who to believe. I often run into prospects that have recently been told some secret technique or strategy that is either outdated or unethical. Or sometimes people just totally miss very important factors in the [...]
I have been a bit behind in providing new You Can Be Found Anywhere videos. The frantic pace of the summer got us behind with some of our regular posts. Luckily, we had a few videos in the hopper. This month we share a great view of Waimea Canyon on the Hawaiian island of Kauai. [...]
Google can be a tremendous resource for small businesses. It can help you get out there and get known by people that are looking for and need your products or services. In a world where many people go to Google first when they have a problem, having a business presence there is extremely important. For [...]
If you follow the world of SEO closely, you have heard there is a huge change coming to the Google algorithm. It has been called the "Helpful Content Update". Some industry experts expect it to change the face of SEO on the level of some of the biggest updates ever like "Panda" eleven years ago. [...]
I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe. For one thing, there is no mention of how many 1-star reviews they have or even 2 stars. There is no [...]
Are you using audiences in your Google Ads campaigns? It isn't hard to do and can make a big difference in campaign performance. For the most part, I always say measure everything you can to help make better decisions. Google Ads allows you to set up Audience observations with a pretty simple search and a [...]
This is an update of a post I wrote in 2020. It simply keeps coming up more and more as I sit with clients and prospects lately. One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to [...]
