This is an update of a popular post from 2020. Though the studies referenced have aged a bit, the overlying theme is still the same, if not stronger. The best route into competitiveness for a small business is to focus on these long tail keywords with more specificity. The most obvious long tail is the [...]
We have seen tremendous success and growth over the last fifteen-plus years due to our amazing friends and clients. Clients and partners have been a key source to our growth and we love to give back. Though we have always had a referral program to reward clients and friends for bringing us new business, we [...]
This is yet another update to an original post from fall of 2020. The other facts are true, but this now comes with a warning that Google is trying to force advertisers to grant them the right to make changes to your account. Google has gotten us attached, and then changed the rules on us [...]
Google can be a tremendous resource for small businesses. It can help you get out there and get known by people that are looking for and need your products or services. In a world where many people go to Google first when they have a problem, having a business presence there is extremely important. For [...]
Google's John Mueller recently came out and stated that bolded text can help with your SEO. Naturally, this will drive a lot of misinformation and misunderstanding of what that means. Having been in this industry for over 15 years, I see how many that don't pay close attention or look for shortcuts tend to take [...]
I'm often brought in to look at a Google Ads account and see if I can fix it or make tweaks to improve performance. Over the years I have helped accounts ranging from hyperlocal electricians or cleaning companies to national and even global high volume eCommerce and news organizations. One of the most common issues [...]
Everybody is re-branding these days. Facebook decided to go "Meta" the other day and now Google is doing it with their local business tool. It doesn't seem that long ago when they abandoned Google plus and moved to Google My Business, though I guess it has been several years. For some reason, these companies love [...]
On the heels of a recent Semrush study on the importance of reviews for local rankings, I wanted to update this post on local ranking factors. It is now more important than ever to bake reviews into your process. I recommend digging into the study but it shows that the median top-ranking business had 16% [...]
One of the questions I hear most often in my discussions with business owners is "what do I write about?" The first and foremost thing you should focus on is having a good page of content for every service you offer and you want to show up for. Though there has been a lot of [...]
This month I take you to the Great Allegheny Passage, a trail between the Pittsburgh area and Maryland. It is a beautiful biking or hiking trail that many take for long-haul camping adventures. Some who aren't quite as outdoorsy will ride or hike between towns and then stop in a local B&B or hotel. There [...]
