Digital Marketing Consulting

You Really Did It! Experience and Small Biz SEO Success

The Google algorithm has been in what seems like a constant state of flux in the past two years. With the "helpful content update", we saw Google leaning into better and more helpful content to users. Makes sense right? Google is in the business of providing the best answers to search queries.  With the advent [...]

Instant Small Business SEO Success…

First of all, I apologize, because I hate clickbait. Did you click on the article thinking for that immediate gratification of SEO rankings and success? Unfortunately, many small businesses get tricked into this with fancy sales pitches and sneaky promises that capitalize on both business owners desire to succeed and their confusion about how SEO [...]

Why Your Small Business Shouldn’t Solely Rely On AI Content to Succeed at SEO

First of all, as with many SEO messages, there is nuance here.  It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them.  It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]

Discussing “Openness” as a Local SEO Ranking Factor

When Joy Hawkins revealed at an early December Local U webinar that she had seen examples since the last major Google update of opening hours having pretty drastic changes to the rankings, the industry started to buzz. Within the conversation at that webinar, some clear cases were pointed out where this could have a horrible [...]

Google Gets Keywords From Your Images

This is an update of an older post. Google's understanding of images has evolved greatly and it is definitely an important aspect of how they understand the content on your site and your Google Business Profile heading into 2024. I shared the amazing Local Search Deep Dive a few years back with Mike Blumenthal and [...]

Rumors of the Death of SEO Continue to be Greatly Exaggerated

We want to explore the evolution of SEO. Those outside the industry or in competitive industries like to regularly say that SEO is dead to get business owners to move budgets away. As long as people are using search engines to find products and services, SEO will be very important. The tactics may evolve and [...]

Should You Trust Google AI in Your Google Ads?

Google AI Ads. You might have gotten to this post because you’re searching for guidance on the latest AI offerings from Google Ads. The world of digital marketing is increasingly embracing artificial intelligence (AI) , and Google Ads is no exception. However, with this shift comes a crucial question for marketers and businesses alike: should [...]

Does Small Business SEO Traffic Matter?

This is a refresh of an old post because as we come to the end of 2023, it matters now more than ever.  As Google's algorithms are constantly shifting and AI and ads are taking more real estate at the top of the page, small business traffic may begin to lessen year over year, meaning [...]

Enhancing Small Business SEO and Google Ads for Online Success

Importance of Digital Marketing for Small Businesses In today's digital era, it's essential for small businesses to integrate both traditional and digital marketing strategies to reach a broader global audience. Digital marketing offers numerous advantages, including the ability to engage with prospects, target the right audience, communicate at every stage of the buying process, save [...]

Proud to Help Sponsor and Be Found at Asbury Park Porchfest

Proud to be involved again with Asbury Park Porchfest. As porchfests have been taking the country by storm in recent years, my first experience with fun local event concept came before I moved over to Asbury Park.  I happened across it one day years ago on a visit to town and asked about it.  I [...]

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