Carolyn Lyden gave a great keynote address at SMX Advanced 2021 this week about empathy marketing and it really hit home with me. It was a great way to put much of what I have been preaching into one succinct phrase. Empathy marketing is all about the user and making sure you are giving them [...]
This is an update of a post from 2019 that still rings true. Updated a bit for some changes since then. As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me trying to figure out why [...]
Anchor text is another area where there can be a lot of discussions and, I believe, analysis paralysis. In the world of SEO, we often reverse engineer to try to understand ranking factors. We take a look at what pages are successful and then put all of the data from large samples of those successful [...]
Our latest episode of You Can Be Found Anywhere finds me on a beautiful day in an Indiana County, PA neighborhood. The beautiful Buttermilk Falls is located on land once owned by Fred Rogers (Mr. Rogers) grandfather. He spent a lot of time here as a child, helping form his loving view of the world. [...]
If you follow the SEO industry on Twitter, the past six months or so have seen a lot more bickering and arguing than I have seen in the 15 years prior. Granted, there was no Twitter when I got started, and I know SEO is just a part of the greater world, so it was [...]
Updated Post: Google recently delayed the rollout of the Core Web Vitals update to mid-June. However, the below still rings true. I often say in SEO everything is relative. It can be frustrating to some, because "it depends" is a common answer in the SEO world. Factors change based on searcher intent so every search [...]
SEO seems daunting and complicated to many small business owners. They get conflicting information from different sources and aren't sure who to believe. I often run into prospects that have recently been told some secret technique or strategy that is either outdated or unethical. Or sometimes people just totally miss very important factors in the [...]
I often tell SEO and PPC clients that they have to remember that every page on their website is a landing page and to always think of the user experience. You need to make the user feel comfortable with what you do and your business process. It is also important to remember that your Google [...]
The latest You Can Be Found Anywhere is from the eastern end of the Sideling Hill Tunnel on the abandoned portion of the Pennsylvania Turnpike. If you have the time while in the beautiful mountains of Central Pennsylvania, it is a very unique experience to come and check out the abandoned tunnels. There is a [...]
The March You Can Be Found Anywhere is from Cape May New Jersey. Cape May is a great summer destination for a weekend away from one of the nearby cities. The iconic lighthouse represents this beautiful seaside area. This episode points out the effectiveness of digital marketing to still keep your brand top of mind, [...]
