With some of the changes that have happened from Google in recent months, I want to help make sure we all keep our eyes on the right prize. I've written many times about measuring the right things to make the right decisions. With recent Google algorithm updates, small and locally focused businesses may see shocking [...]
The world has been buzzing about AI and ChatGPT in recent months. I have written quite a bit about the dangers involved from an SEO standpoint. I work with a number of clients in the world of health, and it can be even more dangerous in those scenarios. I attended Pubcon in Austin a few [...]
This is an update on a popular post from 2020. Though the studies referenced have aged a bit, the overlying theme is still the same, if not stronger. The best route into competitiveness for a small business is to focus on these long-tail keywords with more specificity. Too often people dive into SEO expecting to [...]
Our latest episode of You Can Be Found Anywhere is from the Panama Canal. This is a true wonder of engineering that drastically changed global commerce by connecting the Atlantic and Pacific oceans for ships, to avoid the long and dangerous trip around the tip of South America. The Canal is truly a remarkable experience [...]
First of all, as with many SEO messages, there is nuance here. It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them. It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]
With small businesses, we have to be careful to use each dollar of our budget wisely. This is why it is critically important not to make basic mistakes with your website that cost you money. I regularly run into business owners who have invested in a new website but have mistakenly forgotten to address some [...]
The bottom line is what really matters. In the confusing world of SEO I see all sorts of claims that inflate reality. Sure, brand new sites can triple their traffic, etc. The difference between tripling 1000 visitors per month and tripling 2 visitors per month is quite significant. Many of these inflated claims, if true [...]
You work hard at what you do. You are successful because you have a passion and love for what you offer. The hard part is all of the other stuff that comes with running your business. The accounting, the HR, and the other stuff. And of course the marketing. How do you decide what works [...]
This is an update of a content article I wrote in 2021. Interestingly, I used the word "helpful" related to your content, which ended up being the name of the big Google update in 2022. You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation [...]
A lot of SEO advice that is published is based on the goal to generically getting more universal traffic. Many publishers are constantly battling for keyword phrases people search for to gain visitors to their site and sell advertising. This is all well and good but can be confusing for small business owners with local [...]
