Focus on What Problems You Solve with Your Content

This comes up probably more than it should  I have been doing some more work on Google Ads campaigns for larger corporate entities with large ad budgets, and sometimes even they make the same mistakes that I talk about regularly with small business owners.  Lead with what your solution is. What problem are you solving? [...]

Optimization Score Dropped – Does it Matter?

In the world we live in with constant notifications for everything from new emails and texts to news updates and more, we are constantly triggered into action or worry by the latest icon that pops up on our phones.  Google adds to the digital stress with regular updates on your optimization score. I've written before [...]

Measuring Small Business SEO and PPC Success

I have had a few talks recently with clients and prospects about how to know what is even working with SEO and Google Ads or PPC.  I have even sat with prospects recently that spent thousands of dollars a month with a company and didn't even know what they were doing for them. They provided [...]

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