Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via search [...]
Many small businesses I work with find it difficult to understand what is working and what isn't. Often, we get stuck in the trap of just focusing on traffic, when it isn't too difficult to dig into the data a little more and make better measurements that lead to better decisions. Sites selling goods directly [...]
At a recent local search conference I learned more about the amazing Google Data Studio tool, which is free and though has a little bit of a learning curve, can do an amazing job at combining a lot of that important information from different sources into one spot. One of the problems I was having [...]
We regularly work with web developers, IT professionals, and marketing consultants to provide great, reputable, online marketing services from an A+ BBB company and Google Certified Partner. As a search marketing specialist myself, I know how difficult it is to stay on top of the latest, most important rules and trends in the business. Bring value to [...]
One of the common issues I see when helping clients with SEO or PPC programs is poor landing pages that scare visitors away or aren't built with converting in mind. You don't exist online if you don't have a search engine marketing plan, but there is no point bringing in new visitors if you aren't [...]
One of the common issues I see with small and mid-sized businesses while helping them with search engine marketing is measuring success. If you don't have a direct sale on line, it is sometimes difficult to determine which traffic is good traffic and which is bad. We arbitrarily look at bounce rate and time on [...]
A recent survey of 288 SEO's and Small Businesses dug in to try to determine what marketing venue offered the best ROI for local businesses. The surveyed represented over 7,000 locations in a one year period and can be learned about in more detail in the link above. The survey showed that organic search delivered [...]
One of the difficulties in the SEO and Pay Per Click world is measuring conversions that don't take place directly online. For example, if you run an online store that sells your products directly online, it is easy to measure results, see which keywords trigger the most purchases, find out which advertisers give you the [...]
