This is an update of a prior post that mostly holds true today in 2021. Clients ask me all the time how long their content needs to be. More than ever with broad core algorithm updates in June and July of this year (2021), the ranking factors and needs to rank are becoming more nuanced [...]
Anchor text is another area where there can be a lot of discussions and, I believe, analysis paralysis. In the world of SEO, we often reverse engineer to try to understand ranking factors. We take a look at what pages are successful and then put all of the data from large samples of those successful [...]
Content is King in the world of SEO and sometimes it helps to get your content out there early and get positioning before your competitors in the small business world. One of the questions I hear most often is "what do I write about?". It seems simple, but once you start to focus I find [...]
With so much content out there, it can be difficult to figure out what to write about and how to write it. What is the optimal length? What points do I need to include? What style is most engaging? It can all be difficult and sometimes leaves us frozen in analysis paralysis where we can't [...]
There are a lot of moving pieces in the SEO world and literally, hundreds of different things are shown to have correlations with your rankings in Google. Often, for small business owners who just step into this world because they see how important it is, it leads to immediate confusion. They meet with a few [...]
With the major changes in AI and Google's understanding of content, research is showing that information architecture and content silos are becoming more and more important. Pruning content and building content clusters may be critical things to focus on in 2020. Add these skills to your toolbox. For the small business that is struggling to [...]
Fresh off of a nice, but brief talk with the Eastern Monmouth Area Chamber of Commerce, where I really had to streamline a longer SEO talk into just the basics, it got me thinking about some very basic stuff small business owners can keep in mind to help with their SEO in 2020. I am [...]
With content becoming more and more important as a ranking factor, even though it has always been king, there are many great tools out there to help SEO's to research semantic search topics. For example, if y0u want to rank for a certain phrase, what other content topics should be covered in what you write? [...]
With each year and update, Google gets better and smarter at understanding searcher intent and providing the best answers to their queries. Title tags have always been an important part of small business SEO. They are sometimes approached formulaically, trying to get in that main keyword and maybe the key geographic target. But now with [...]
Since I got involved in the SEO industry nearly 14 years ago, "Content is King" has been one of the major themes. With algorithm updates over the years, Google has gotten better at algorithmically rewarding and penalizing good and bad content, by looking at different ranking factors. These factors include speed and links pointed at [...]
