The SEO industry often gets a bit too caught up in chasing the algorithm. Google will tell you that User Experience is the top ranking factor. They continually tweak the algorithm with that in mind. Google's goal is to give the searcher the best response or experience when they are using Google. The evolution of [...]
If you follow the world of SEO closely, you have heard there is a huge change coming to the Google algorithm. It has been called the "Helpful Content Update". Some industry experts expect it to change the face of SEO on the level of some of the biggest updates ever like "Panda" eleven years ago. [...]
This is an update of a post I wrote in 2020. It simply keeps coming up more and more as I sit with clients and prospects lately. One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to [...]
Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective. The answer is kind of nuanced and kind of difficult. As Google gets better and better at indexing and understanding content, I'm hopeful they are better at weeding out clickbait stories, [...]
This comes up probably more than it should I have been doing some more work on Google Ads campaigns for larger corporate entities with large ad budgets, and sometimes even they make the same mistakes that I talk about regularly with small business owners. Lead with what your solution is. What problem are you solving? [...]
In the world of SEO, we have heard for years that "content is king". Creating great, and unique, content is the best way to target users and keywords for SEO. More importantly, content that helps provide the best answer to users' searches. I have talked about "information gain" in the past for SEO. Providing new [...]
One of the questions I hear most often in my discussions with business owners is "what do I write about?" The first and foremost thing you should focus on is having a good page of content for every service you offer and you want to show up for. Though there has been a lot of [...]
You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation for our small business SEO. I always say that you should always err on the side of just being helpful to your customers. But how do you get started, when you decide you want to show [...]
One of the key aspects of helping small businesses succeed with SEO is knowing where to focus your resources. There are literally hundreds of ranking factors to worry about. Each having different weights for different types of searches and industries. Typically the small business owner doesn't have the time or budget to have every "i" [...]
This is an update of a prior post that mostly holds true today in 2021. Clients ask me all the time how long their content needs to be. More than ever with broad core algorithm updates in June and July of this year (2021), the ranking factors and needs to rank are becoming more nuanced [...]
