Content Marketing

Show Users and Google Your Credibility to Excel at SEO

It has been mayhem in the Google search results in recent weeks, and really in the last couple of years. Another big change coming up very soon. Google has been incorporating AI into results as well as making up for a bad PR hit they had from updates in 2023.  It is easy to get [...]

Blending AI and Human Expertise: The Key to Google-Friendly Content

In the dynamic landscape of SEO, the fusion of Artificial Intelligence (AI) with human expertise is not just an advantage but a necessity for creating compelling content that resonates with both users and search engines. AI tools, with their ability to process and analyze vast amounts of data at incredible speeds, can significantly enrich content, [...]

You Really Did It! Experience and Small Biz SEO Success

The Google algorithm has been in what seems like a constant state of flux in the past two years. With the "helpful content update", we saw Google leaning into better and more helpful content to users. Makes sense right? Google is in the business of providing the best answers to search queries.  With the advent [...]

Content Velocity: A Differentiator for Your Small Business SEO

Content Velocity and Its Impact on Small Business SEO Content velocity refers to the rate at which a brand generates and publishes content over a defined period, such as months or quarters. It is an essential factor in small business SEO, as search engines tend to view websites with higher content velocity as more authoritative [...]

Secrets to 2024 Small Biz SEO Success: The 5W’s, and H

I grew up the son of a journalist, so I may have heard about this concept more times than the average person. However, when it comes to small business success, the 5 W's of journalism can be the quickest pathway to getting regular search traffic for what you offer.  My job is to help simplify [...]

Why Fresh Content is Vital for Small Business Websites

Why Fresh Content is Vital for Small Business Websites I have recently met with some small business owners with recent declines in traffic. Some hadn't added or updated content on their site in 4-5 years. Outdated or poorly designed content can significantly harm a business's reputation and perception. When potential customers or existing clients come [...]

Content Blocks: Elevating Your Small Biz SEO Strategy

In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just a choice – it's a necessity. Small businesses striving to make their mark in the online world need to embrace every tool at their disposal to rise above the competition. And in the realm of Search Engine Optimization (SEO), the [...]

Content Pruning the Right Way Takes a Little Effort

In the fast-paced realm of SEO, staying ahead of the curve is essential. One strategy that has gained traction in recent years is content pruning. Contrary to popular belief, content pruning isn't just about the age of your content. It's about ensuring the usefulness and relevance of your digital assets. In this article, we'll delve [...]

Why Digital Marketing for Small Businesses? Maximizing ROI

In today's digital landscape, small businesses need to leverage the power of digital marketing to thrive and stay competitive. This blog post delves into the importance of digital marketing for small businesses, with a particular focus on the return on investment (ROI) of tactics like search engine optimization (SEO). We'll explore why measuring success is [...]

Give it Away Now! SEO and Content Marketing for Your Local Business

Fresh off my attendance at the prestigious Local U Advanced conference in Dallas, I'm reminded of a marketing fundamental that I have employed for years and works like a charm, but most small business owners overlook. It is also tremendously beneficial for content marketing ideas. Along with many other quick and easy content ideas for [...]

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