budget leaks

Negative Keywords Extremely Important Part in Small Biz Google Ads Success

This is a significant update to an article I wrote back in 2017 when Google changed what "Exact Match" keywords meant by definition. More changes have made negative keywords grow in importance. Negative keywords have become more important than ever, and many small business owners don't even know that they exist.  Just to clarify, when [...]

These are the leading causes of Google Ads waste for small businesses

The Impact of Google Ads Waste on Small Businesses Google Ads has become a vital tool for small businesses in driving online visibility and acquiring customers. It offers a platform for businesses to target potential customers at the exact moment they are searching for relevant products or services. However, without proper optimization and management, Google [...]

PPC Budget Management: Avoiding Geographic Leaks

Google's Adwords and other pay per click advertising options provide a lot of bells and whistles to help you best target your advertising dollars. Though if you know what you are doing and are experienced in working in these environments, these can be great options to help you target your dollars as specifically as possible, [...]

By |2020-05-05T18:55:48+00:00May 20th, 2014|Categories: PPC Management|Tags: , , |
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