budget leaks

Negative Keywords More Important Now Than Ever
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Negative Keywords More Important Now Than Ever

Adwords, Google Analytics, Keyword Research, Outsourced PPC, PPC Consulting, PPC Management

Negative Keywords More Important Now Than Ever

With Google basically removing the concept of a true exact match keyword a few months ago, negative keywords have become more important than ever. Just to clarify, when you advertise on Google Adwords, you now basically give Google a concept that you want to advertise for, but you don't get to pick the specific keywords. [...]

By Jeremy Skillings|2020-05-05T16:25:00+00:00May 18th, 2017|Categories: Adwords, Google Analytics, Keyword Research, Outsourced PPC, PPC Consulting, PPC Management|Tags: adwords consulting, budget leaks, negative keywords, ppc consulting, ppc leaks, ppc management|

PPC Budget Management: Avoiding Geographic Leaks
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PPC Budget Management: Avoiding Geographic Leaks

PPC Management

PPC Budget Management: Avoiding Geographic Leaks

Google's Adwords and other pay per click advertising options provide a lot of bells and whistles to help you best target your advertising dollars. Though if you know what you are doing and are experienced in working in these environments, these can be great options to help you target your dollars as specifically as possible, [...]

By Jeremy Skillings|2020-05-05T18:55:48+00:00May 20th, 2014|Categories: PPC Management|Tags: budget leaks, ppc leaks, ppc management|