I wrote this post in 2018 to help people understand the many fake reviews out in the community. Research has shown that people have figured it out. A post I wrote touched on the study showing the benefit of asking and responding to reviews. This post was written all the way back in early 2018, [...]
If you are ready to take the jump into the high ROI world or SEO in 2019, you should know how important trust has become to this top-tier digital marketing strategy. Not only do you need to show the world and Google that your company is trustworthy, but you need to hire someone you know [...]
I have a client that just last week dipped his toe into Google Ads to get a feel for how effective it may be for his traffic and customer acquisition. He already received his first attempt of being scammed by someone claiming to be Google and asking for his login information to try to "help [...]
In the spirit of March Madness, this week I wanted to address some SEO myths out there that can really hurt your wallet and leave a bad taste in your mouth. In just the past week, I have seen some examples of a few of these giving the industry a black eye. Unfortunately, like with [...]
2018 was another major year of change in the world of SEO and some recent experiences I had with some new clients and how they were treated in the past, has shown me a lot of the old scams still exist today, so I thought this post is still as relevant as ever. I recently [...]
Those of us relying on SEO are often frightened when we see a big Google update announced in the news, like we saw with the "Fred" update in March. We feel like we can lose lots of business at the whim of Google. To be fair to Google, they are usually updating to just push [...]
With the phrase "alternative facts" so big this past week, I thought I would touch on some of the things I hear prospects are told in relation to their SEO that can end up costing them a lot in the long run. It is a shame that companies get away with this stuff because it gives [...]
I recently had a conversation with another business owner who suggested I create an SEO automation tool to automate SEO. I actually hear this a lot from people and there are companies like MOZ and Majestic that make some nice tools that help with the SEO process, but as I have been preaching for a [...]
Hacked sites have been a problem for years, but the issue seems to be growing. In just the past couple of weeks I have heard of numerous hacking incidents and site owners struggling to get overcome the issue. Wordpress seems especially susceptible to the problem as the themes are so popular that finding a way [...]
In the spirit of the nation being completely obsessed with deflated footballs and cheating this week, I thought I would touch on "Black Hat SEO" and how it can cause problems for someone. Much like deflating footballs, if you are doing it, you know you are cheating. At least as a professional Search Engine Marketing [...]
