With each year and update, Google gets better and smarter at understanding searcher intent and providing the best answers to their queries. Title tags have always been an important part of small business SEO. They are sometimes approached formulaically, trying to get in that main keyword and maybe the key geographic target. But now with [...]
I still regularly get calls from business owners who seemed to have a sudden disappearance from search. This post is to help these people. If you aren't close to the search industry and living with Google algorithm changes and adjustments every day, often you think that you hit a button or made some change that [...]
It is the summer of 2018 and though Google says they try to simplify things, SEO gets more and more complicated. I wanted to do a quick overview for the small business owner to at least have a basic knowledge of what is important to ranking for that phrase they want to show up for. [...]
After reviews of progress in 2017, many companies are finding that one of their issues was their traffic suddenly, or slowly dropped this year and it cost them business. We are getting a lot of requests for an audit to see what went wrong. Wanted to give a quick overview of what an audit can [...]
With the big content based changes to the Google algorithm this year, many smaller businesses were caught by surprise, and some are just noticing as the year comes to an end. Organic traffic is down and you aren't sure why? It is likely content based. The algorithm has gotten much better at picking out "thin" [...]
If you have recently seen your site traffic drop off of a cliff or you are one of those ranking followers and you suddenly noticed that your one time high ranking is nowhere to be found, you may be in need of some emergency SEO help. With the increasingly confusing Google algorithm and all of [...]
With Google somewhat drastically updating their ranking algorithm a couple of times in recent months, and other big changes on the horizon, there are some very important aspects of SEO that small businesses have been getting away with ignoring for a while, that are suddenly becoming urgent needs. I want to address some of them [...]
I have spent a number of hours the last couple of months helping business owners who suddenly saw their traffic disappear, or calls disappear since the Fred algorithm update a couple of months ago. The update is believed to mostly punish poor content, but sometimes business owners have content that appears poor to Google because [...]
I typically try to break down the biggest story of the week and break it down to a post that helps you with an easily understandable takeaway that can be digested and used to help your business today. The past week or so has had a number of mentionable news items come out so I [...]
This is my last week abroad but lots has happened while I'm out of the country. Just wanted to use the blog this week to touch base on some new and somewhat important news items from the week that could be important to you and your rankings. Google Quality Update: Many noticed ranking changes earlier [...]
