SEO is generally looked to as one of the best marketing strategies for small businesses, but as Google tends to put more paid advertising space all over the search results pages, small businesses get frustrated, feeling that their hard-earned organic rankings are getting pushed down below the fold. Even with the expanding Adwords space, organic [...]
With the digital marketing world getting more effective, yet more confusing every day, we know that Google offers many options to dip your toe into digital advertising with Google Adwords. We like to help people find the right mix of methods to target potential customers with their advertising budget and the many choices within Google [...]
A study published by TechCrunch last year showed that Americans spend over 5 hours a day on their mobile devices. That is just their mobile devices and does not include their computers at work or at home. That being said, it is clear that getting your company in front of new customers should involve some [...]
One of the most common mistakes I see business owners make in regards to PPC, or more specifically, Google Adwords campaigns, is trying to catch everything with the same generic ads and landing pages. If you have multiple services that people search for, it serves you better to create a process through adgroups to match [...]
Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go. We have been fully immersed in helping business [...]
This is to serve as a warning to you. A few months back I posted about how you should be very wary of keyword matches when running your Adwords campaigns, and that the default "broad match" that everyone tends to use can cause a lot of wasted budget. Well, now Google has made things even [...]
One of my New Years Resolutions was to get out there more and help business owners understand how search works. I will be offering more free search engine marketing workshops, talks, and of course my social media show. I recently posted to social media an article discussing how 45% of business owners didn't know what [...]
I'm sad to say that I have run in to a lot of Adwords campaigns recently that were set up by people that claim to be professionals, but were set up horribly and were basically just handing money to Google with little or no chance of actually gaining the company. I strongly urge any small [...]
Dentists have a very competitive market in the search world. Typically being a local business with a great deal of competition it can be challenging to find your way to the top of search. Often dentists will combine a full SEM plan with Google Adwords, local search and SEO (Search Engine Optimization) to make sure [...]
Google recently removed their pay per click ads from the right side of the results page in desktop searches. They are now opening up the three ads at the top of the page to be potentially four. So there will be more ads at the top but fewer overall. Here are just some quick thoughts [...]
