I recently finished my now annual exams to qualify as a Google Certified Partner, and it always brings to mind the question many ask or want to ask about what that means and why it is important. The short answer is it doesn't mean all that much and it isn't overly important. However, the title [...]
This year it worked out that Tuesday of my SMX Advanced experienced was very SEO focused, while Wednesday saw a deep dive in to pay per click, conversion rate optimization, and better use of analytics. Though less has changed on the PPC horizon than had last year, there was a lot to confirm that I [...]
It is important to me to stay up to date with the latest information in search engine marketing. Knowing what the latest algorithm adjustment accentuates or punishes, or knowing the latest tweaks to Google Adwords to improve performance are extremely important to me. I invest a lot of hard-earned dollars to make sure I know [...]
I learned very early in my business that staying on top of the latest and greatest changes and advancements was critical in offering a superior service to my clients. In the early years, I would bounce around from one conference to the next, trying to find the best source of ongoing and up to date [...]
Yes, I provide SEO services for businesses across the country and it may be a little strange to do a blog post about why you shouldn't do SEO, but sometimes it is best to know up front. There are some factors involved in your business process that can make SEO very difficult or at the [...]
My parents always told me that actions speak louder than words. Our activities say a lot about us and with the Facebook data scandal of late, our personal information that is owned online has been all over the news. Google has had their own run-ins with bad press due to all of the data they [...]
SEO is generally looked to as one of the best marketing strategies for small businesses, but as Google tends to put more paid advertising space all over the search results pages, small businesses get frustrated, feeling that their hard-earned organic rankings are getting pushed down below the fold. Even with the expanding Adwords space, organic [...]
Today I had the surprising opportunity to talk SEO, Adwords, Google reviews, and more with the Freehold NJ rotary club, of which I am a recently new member. The club meets every Tuesday at noon at the American Hotel in downtown Freehold. Feel free to stop in. Rotary is a tremendous organization that I am [...]
With the digital marketing world getting more effective, yet more confusing every day, we know that Google offers many options to dip your toe into digital advertising with Google Adwords. We like to help people find the right mix of methods to target potential customers with their advertising budget and the many choices within Google [...]
One of the most common mistakes I see business owners make in regards to PPC, or more specifically, Google Adwords campaigns, is trying to catch everything with the same generic ads and landing pages. If you have multiple services that people search for, it serves you better to create a process through adgroups to match [...]
