It can be easy to succeed in the SEO world with the huge budgets that large companies throw at it, but for the small business owner, SEO has always been not just about optimizing your ranking in search but optimizing the way you use your marketing budget to address your SEO plan. We are all working with limited funds and very specific markets and it is important that we can be flexible and pivot to move our business forward as the times change.
Big Changes For Small Business SEO in 2017
With the major algorithm adjustments Google made in 2017, we saw small businesses get hit harder than ever before by adjustments that they may not have seen coming. For those that had been able to rank well for years with basic content and not a lot of thought to SEO in their small markets, suddenly they disappeared and weren’t sure what caused it.
These changes are expected to continue in 2018, as the recent mid-December adjustment showed. With mobile first coming in 2018, many sites will find adjustments quite common, and knowing what to adjust and why is an important aspect to that. A good small business SEO like You Can Be Found is constantly aware of the latest algorithm adjustments and how you need to immediately respond. Whether it is refreshing your content, adding a plugin to keep with technical guidelines, speeding up your site, or building in new technology, we can address the issue, look at the budget concerns, and pivot the plan to address it. The important thing is that you are always on top of these constant changes, and not just blindly going with the same generic plan that was built for the 2015 Google algorithm.
2018 Will See More SEO Change
Though I have said for years that the ABC’s of SEO don’t really change, but the DEF’s change every month, it is important to mind your DEF’s. For the most part, if you are offering good content and a good user experience, you will do ok with SEO, with the help of a good SEO to get your site the exposure it needs to build up strength through links and reviews. A good user experience often includes updates to your content, being more mobile friendly, adapting to technical changes that keep you ahead of or at least up with the rest of the pack, and planning and adjusting accordingly. Don’t be left out in the cold in 2018. If nothing else, sign up for an advisory plan so you can keep on top of the trends and be aware of important changes as they arrive. Or even better, get moving on a more substantial plan that keeps you moving forward while you focus on your own products and services. We have been using our client budgets more efficiently for over a decade, knowing that the plan may change from one month to the next. Make sure you have the right guidance and know your dollars are being spent the best way to move you forward. That is what You Can Be Found has been about for over 10 years, and will be about going forward. We are here to get the most efficiency out of our client budgets and get you found.