Social PPC: LinkedIn, Facebook and More
Getting Your Clicks on Social Media
The social media can be a really effective way to advertise, but like ads in a newspaper, most readers tend to ignore them unless they grab their attention with something compelling. “The real fact of the matter is that nobody reads ads,” advertising guru Howard Luck Gossage once wrote. “People read what interest them, and sometimes it’s an ad.”
That is especially true when advertising in the social media, and there has never been a newspaper to compare with Facebook and its 1.71 active users on a monthly basis, as reported in the second quarter of 2016, or the 450 million active LinkedIn users. Through demographic targeting we can reach your audience in social media more effectively than search engines queries.
How You Can Be Found by Targeting Users…
If there is a lot of competition with your same keywords on general searches, this may be a way around that. You may not be able to catch people exactly by how they are searching, but you can catch people who have expressed specific interests or have specific jobs.
The pay-per-click (PPC) model guarantees that you are paying for viewings of your ad and not just for placement. It is based on cost per click (CPC) or cost per thousands (CPM), and we can help you clearly determine whether you are getting a worthwhile return on your investment.
It All Comes Down to Clicking on Those Ads…
So you’ve got your ad on Facebook, YouTube, LinkedIn or Instagram. How do you make it interesting enough to get read? That’s the challenge with social PPC. Since people are often posting about what’s going on in the news that day or that week, try to keep it timely. If everybody’s commenting on the Olympics, come up with an Olympic theme that will get them to click on. Like any effective advertisement, you’ll need to entice with appealing visuals and alluring headlines.
We can quickly tell if your ad is working by how many users are clicking on. We can tell whether you are reaching your target audience, and we can adjust, even start from scratch, if you aren’t.
